Problem: People get dozens of emails every day. When engaging with customers, it is easy for them to lose track of what they have been sent, and what the previous contact with you was about. Especially when doing things such as cold outreach, if you send a customer 3 emails over 3 weeks, chances are they will have completely forgotten about the first email by the time the second email arrives. Solution: Email threading depends on how the email headers are set. Every email has a unique ID assigned to it. When a new email is sent, if the system includes a reference back to the ID of the earlier email, mail clients like Gmail and Outlook treat it as part of the same conversation thread. Right now, GoHighLevel sends every automation email as a brand-new message with no link back to the previous one. That means each follow-up starts a separate thread, which quickly clutters a prospect’s inbox and loses the context of earlier emails. Other outreach platforms, such as Lemlist, solve this by carrying the ID of the first email into all follow-ups. This makes the second and third emails appear as natural replies in the same conversation. When the recipient opens their inbox, they see one single thread with the entire conversation stacked together. The outcome: A single conversation thread that contains the first email and all follow-ups. Easy to scroll back and see what the first message said. The exchange feels like an ongoing conversation rather than multiple disconnected cold emails. Why this matters: Prospects are far less likely to lose track of the earlier context. It improves open rates and reply rates, because the email doesn’t feel like another fresh cold outreach. It matches how competing tools already operate, which prevents users from needing external platforms just for this one feature. Implementation idea: Provide an option in automation email steps to either: Send the follow-up as a new thread (current behaviour), or Send the follow-up as a reply to a previous step (by linking back to the earlier email ID). This would give agencies more control and help GoHighLevel deliver a better outreach experience.
