Email System

Fix the One-Time Unsubscribe Page So Contacts Can Resubscribe Anytime
The current unsubscribe page in GoHighLevel has a major limitation that prevents previously unsubscribed contacts from resubscribing through the method GHL recommends. According to GHL's documentation, contacts can resubscribe by clicking the unsubscribe link in an email and selecting "Unsubscribed by mistake. Subscribe again." However, this does not work once a contact has already submitted an unsubscribe reason. Here's the problem: A contact clicks the unsubscribe link in an email. They're presented with several options, including "I no longer want to receive these emails" and "Unsubscribed by mistake. Subscribe again." Let's say they select "I no longer want to receive these emails" and click Submit. They're then taken to a confirmation message saying "Thanks for your feedback!" Later, they realize they unsubscribed by mistake or simply change their mind and want to receive emails again. They click the same unsubscribe link in the original email, hoping to select "Unsubscribed by mistake. Subscribe again." Unfortunately, the page only displays the previous "Thanks for your feedback!" confirmation message. The options are no longer available. So how exactly are they supposed to resubscribe if GHL no longer allows them to select the option? This is the actual issue. The unsubscribe page behaves like a one-time submission form, making the existing resubscription option practically useless after someone has already unsubscribed. What needs to be improved: Allow contacts to access the unsubscribe/resubscribe options again, even after they've already submitted an unsubscribe reason. Remove the limitation where returning to the unsubscribe link only displays the previous confirmation message. If a contact is already unsubscribed, the page should still provide a working "Unsubscribed by mistake. Subscribe again" option so they can voluntarily opt back in. Once they select the resubscribe option, GHL should properly update their email subscription status and record their renewed consent. The unsubscribe link should remain functional for managing email preferences, rather than becoming permanently stuck on a confirmation message after the first submission. Why this matters: People change their minds. Someone might unsubscribe accidentally, or they might intentionally unsubscribe today and decide to receive emails again weeks or months later. GHL already provides a "Subscribe again" option, but what's the point of having it if contacts can no longer access it after they've unsubscribed? The current behavior also makes GHL's recommended resubscription method confusing and unreliable. We're not asking for an entirely new system. We're asking GHL to improve the existing unsubscribe page so that the resubscription option remains accessible and functional even after the contact has previously unsubscribed. Please fix this one-time submission limitation. Contacts should always have a straightforward way to voluntarily resubscribe, especially when GHL already advertises this functionality.
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Enhancement
Separate Marketing Email DND from Transactional & Operational Email
Problem HighLevel currently treats Email DND as a global suppression state. If a contact unsubscribes from marketing email, Email DND also prevents transactional and operational workflow emails from being delivered. HighLevel Support confirmed this behavior under Ticket GHL-6446254 and confirmed there is currently no supported method to exempt transactional/operational workflow emails from Email DND. This makes it difficult to maintain separate consent states for marketing communications and transactional/operational communications. Example A customer submits an application or service request and separately opts out of marketing. The business should stop sending newsletters, promotions, nurture campaigns and other marketing email. However, the customer may still need to receive: Application/form submission confirmations Document requests Application or account status updates Appointment confirmations/reminders Transaction receipts Service-related notices Customer-requested communications Other non-promotional operational communications Under the current architecture, marketing unsubscribe can prevent these operational messages as well. Requested Enhancement Please add separate email consent/suppression states for: Marketing Email Transactional / Operational Email Workflow email actions should be configurable as Marketing or Transactional/Operational. If a contact unsubscribes from marketing, HighLevel should suppress marketing email while continuing to permit legitimate transactional/operational communications. Ideally, HighLevel should also maintain auditable consent information including consent/withdrawal status, date/time, source and communication classification. Transactional/operational email should also support appropriate footer behavior rather than automatically using the same marketing-unsubscribe mechanism. Business Impact Businesses need to respect marketing opt-outs without inadvertently terminating communications necessary to service an application, appointment, transaction, account or other existing customer relationship. The current global Email DND architecture can force businesses to move operational communications outside HighLevel in order to maintain separate marketing and operational communication controls. Purpose-based DND would improve compliance architecture, customer experience and workflow reliability across financial services, healthcare, professional services, SaaS, home services, appointment-based businesses, e-commerce and other industries. Reference: HighLevel Support Ticket GHL-6446254
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Enhancement
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