Spam Score in Email Builder
in progress
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David Hall
One of the things I have seen in many email builders is an automatic spam scoring. As you write out the email (or template), it gives you a score for how likely that is to trigger a spam filter and gives ideas of what you can do to reduce the likelihood of being put in the spam box.
This is huge for all of us since any spam warnings that our sub-accounts get also affect the entire account. It could help increase overall deliverability and help all users across the platform.
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J
Jonathan Stringer
Something similar that would go hand in hand with this would be a Spam or Message strength tool for SMS as well.
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Sales & Marketing
in progress
We have already started working on this, this would soon be available for all email campaigns
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Sales & Marketing
Merged in a post:
Add a built-in Spam Check tool/status like Active Campaign
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Linn Kloster
Active Campaign has a great feature which, at the bottom of created campaigns, lets you know if the email fails or passes their built in spam test (see attached screenshot). This is important for deliverability (which is of course important for marketing, sales, etc. etc.) and would be harder for uneducated people to miss if it was built in, and would be a HUGE time saver for people in the know so they don't have to copy and paste their emails into third party spam check sites/tools (and go back and fourth to make corrections, if applicable).
If the tool could identify, show and help you edit any problematic areas if the Spam Check status was 'Failed' that would also be incredibly valuable.
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Shelley Leary
Hotmail accounts are particularly picky when it comes to throwing first emails into the spam folder.
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Mike Fanelli
In lieu of SPAM rules getting tighter and tighter. This would help tremendously.
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Ramp CRM
This feature would be much appreciated. Keap currently has this feature and works great.
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Sales & Marketing
planned
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Dexx Williams
I was just coming here to suggest this.
Some things that a built-in spam warning can look for (to suggest removing or changing within the email being built) include:
- Heavy use of spam words (like free, discount, guarantee, etc.)
- Writing in all capital letters to frequently: People must resist the temptation to write in ALL CAPS.
- Excessive punctuation use: Using too many exclamation marks (!!!) is likely to trip email filters especially when used in conjunction with spam-like words and capital letters.
- Adding too many symbols and links: Excessive use of $$, %, or other symbols, and including too many “click here” links tends to trigger spam filters.
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Sales & Marketing
under review