Appointment booking flows now come in 13 languages. Pick one when you create the flow and the whole booking experience is shown in that language, from the timezone and date pickers through to the confirm button. Form flows already work in any language you write them in.

> 🌍 Spanish, Portuguese, German, French, Italian, Dutch and the Nordics, out of the box. Your customer books in their own language, on the app they already use.

For a form flow, simply write your form in the language you want and send it as a flow. The language it is written in is the language your customer sees.

WhatsApp is the primary messaging channel across Latin America and much of Europe, and most of those customers are not messaging you in English. A booking flow in someone's own language is the difference between a confirmed appointment and a conversation that stalls at the calendar. This brings your flows in line with where your customers actually are.

Every WhatsApp call your team makes or takes can now be recorded and written up automatically. The audio sits in the conversation next to your messages, with a transcript beside it showing who said what. Nothing said on a call gets lost again.

> 🎙️ Turn it on once for a number, and every call on it is captured from then on. Your caller hears a short announcement first, so consent is built in.

Calls are where the real commitments get made, and until now they were the one channel that left nothing behind. A price quoted, a scope agreed, a promise made to a customer: none of it existed anywhere once the call ended. This turns calls from the least accountable part of your operation into the most reviewable one.

Recording and transcription are free to use at the moment. Both may become chargeable in future by Meta.*

Your next WhatsApp message is already written. Browse 52 ready-made templates built for the messages businesses send every day, pick the one that fits, make it yours, and submit it for approval.

> 📚 Written for real industries, in the languages your customers speak. Find one you like and you could be sending this week.

WhatsApp is where your customers already are, and a good template is what turns that into conversations, bookings and sales. The library gives you a running start on all of it: proven message types, industry-specific wording, and the languages your markets actually speak, ready to adapt in minutes.

Every WordPress site now opens to one page with a clear menu on the left, and the sites list shows the key numbers for every site in one table.

Find any tool in one click. Switch sites faster. See every site at a glance.

Every tool for the site is grouped by what it does:

Every WordPress site now has Antivirus, which finds harmful files and common security gaps, explains them in plain language and fixes them in one click.

See problems early. Fix them safely. Close the usual ways in.

Shield shows how many things need you and when the site was last scanned:

Ten checks with a clear Passed or Action required result, including:

Every fix asks for confirmation first, shows when the last backup was taken, and offers Back up first.

Ten one-click protections, each explained in one line, with Turn all on:

Your leads are already talking to you on WhatsApp. Until now, collecting their details meant sending them a link, which meant sending them away. You can now open your form inside the conversation, so the lead answers your questions without ever leaving the chat.

> 📉 Every link out of a WhatsApp conversation is a place a lead can quietly disappear. This removes that step entirely.

The gap between "interested lead" and "qualified lead" is usually a form, and that form usually lives on a website. Every redirect you ask a lead to take is a step where attention leaks: they tap the link, a browser opens, something distracts them, and the conversation goes cold with the questions still unanswered. Keeping the form inside WhatsApp removes the handoff that causes it.

Show up to ten products, offers or services in a single WhatsApp message. Each card gets its own image or video and its own buttons, and your customer swipes through them right in the chat. One send, one marketing message charge, a whole range on display.

> 🛒 One message used to mean one offer. Now it can mean ten, and the customer tells you exactly which one they want by which card they tap.

Marketing on WhatsApp has always forced a choice: send one offer and hope it is the right one, or send several messages and pay for each while eating into the frequency limits Meta applies per customer. Carousels remove that trade-off. You put the range in front of someone in a single send, and their tap tells you which item to follow up on instead of leaving you guessing.

Readers can now comment on your blog posts, reply to each other and react, right on the post. You review and answer every comment from a new Comments tab in Blogs.

Turn readers into a community. Answer questions where they're asked. Stay in control of what goes live.

Add the new Comments element to your blog post page once, and every post on that blog site gets a comment section. Readers can:

Replies from your team carry a Moderator badge, so readers can always tell your answers apart from other comments.

See every comment across your blog site in one place:

Step through comments waiting for approval with the full conversation shown, reply as any author on your blog, and open the live post in one click.

We’ve enhanced Reviews AI Agents with new controls to improve response quality, brand consistency, and safety.

The key additions are Brand Voice controls, Quality Guardrails, Sensitive Review Holds, and Live Response Preview — giving businesses more confidence and control before AI-generated responses are published.

Businesses can now fine-tune how each AI agent sounds by configuring:

“We” or “I” response style

2.

New guardrails help improve response consistency and reduce risky AI output.

Businesses can enable controls to:

Businesses can now prevent sensitive reviews from being published automatically.

When enabled, higher-risk reviews can be held for human review before posting, giving teams an extra layer of control where it matters most.

Users can preview how an AI agent will respond before saving the configuration.

The preview includes examples for:

Responses can also be regenerated as users adjust tone, prompts, and other settings.

• Keeps AI responses aligned with the brand’s voice

• Reduces repetitive and potentially risky responses

• Adds human oversight for sensitive review scenarios

• Makes it easier to test and fine-tune agents before going live

• Gives businesses more confidence when automating review responses

Agencies had to manage Reviews AI separately for each sub-account, with no way to control response modes in bulk or from the Agency view.

Agencies can now manage Reviews AI directly from Agency → AI Suite → AI Setup.

Reviews AI can also be disabled from Agency → Sub-Accounts → Features & Limits → Reviews AI. When disabled:

Reviews AI settings, AI Reply, and Regenerate are hidden for that sub-account.

All AI review replies are blocked, including manual AI replies, auto responses, and Drip Campaign replies.