We’ve enhanced the Google Business Profile (GBP) integration to improve usability and make it easier to manage and discover business pages. These updates address common friction points during setup and page selection by providing clearer guidance when no pages are available and introducing more flexible search options. Overall, this ensures a smoother and more intuitive experience, especially for users managing multiple locations.

We’ve introduced improvements to the Google Business Profile (GBP) integration experience to make page selection and handling clearer and more flexible.

When no GBP pages are linked to the connected Google account, users will now see a clearer and more informative empty state message, which helps users understand why no pages are visible.

Users can now search and filter GBP pages using multiple fields:

This improves discoverability, especially for accounts managing a large number of locations.

Previously, Users could only search using Page Name, for Users with franchise based naming, each page had the same name and it was really difficult to find the correct page to connect. Also, Empty states were unclear when no GBP pages were found

These enhancements improve usability, reduce friction during setup, and make it easier to manage large sets of business locations.

We’ve revamped the custom fields experience in Go HighLevel CRM to make it cleaner, more intuitive, and easier to navigate—without changing any existing functionality. This update focuses on improving usability, visibility, and efficiency for managing custom fields across different objects.

This is a major UI revamp designed to significantly enhance how users interact with custom fields on a day-to-day basis. By reducing friction and improving clarity, this update helps teams work faster, make fewer errors, and manage data more efficiently at scale. It’s a big step forward in delivering a smoother, more powerful CRM experience.

More improvements coming soon—this is just the beginning 🙌

You can now attach files from Media Storage directly inside supported workflow actions. Instead of re-uploading the same file or pasting media links by hand, you can now choose an existing asset or upload a new file when adding attachments to an SMS/MMS, voicemail, chat, and other supported workflow steps.

When you click Add Attachment, you’ll now see a modal with two options: Upload a file or Choose from Media Storage. After you select a file, the system checks the file type and size using the same validation rules already used by each action, then attaches the file to that workflow step. If you copy the action, the attached media carries over too.

Before this update, users had to manage assets outside the platform, repeatedly upload the same file, or copy and paste media URLs into each workflow action. This removes that extra work and makes it faster to reuse approved assets across workflows.

Math Operation now saves its result as an output custom variable, so you can use that value in the next workflow actions without first writing it to a custom field. You can also reference one Math Operation’s output inside another Math Operation. This makes it much easier to manipulate and use your math outputs.

When a Math Operation runs, its result is stored as that action’s output custom variable. In later steps, you can pick that output from the custom value picker and use it in other actions, including another Math Operation. If you also choose to update a field, the same result is written to that specific record field.

Before this update, users often had to save a Math Operation result into a custom field or custom value just to use it again later in the workflow. This removes that extra step and gives you one consistent output to reference across following actions.

We added keyboard shortcuts to the standard workflow builder so you can build, edit, and navigate workflows faster with the keyboard. This includes shortcuts for node movement, selection, copy and paste, delete actions, zoom controls, panel access, and saving.

Inside the standard builder, shortcuts are grouped into 5 areas: Essential, Edit, View, Navigation, and Tools. Depending on the action, shortcuts work on the selected node, all actions from the selected node onward, or the current builder view.

Workflow building often involves the same actions again and again. These shortcuts cut down on repetitive clicks, speed up edits, and make it easier to work through larger workflows.

MM API is Meta's next-generation marketing solution built to enhance the customer experience and deliver the right message to more of the right people. Unlike Cloud API — which applies no delivery intelligence to marketing messages — MM API uses quality-based optimization to prioritize high-engagement sends, resulting in vs. Cloud API, validated by Meta's own A/B test across 12M+ messages.

> Every marketing campaign your sub-accounts run on Cloud API today is missing delivery, conversion tracking, and creative capabilities that are only available on MM API. The upgrade takes minutes.

All existing templates, workflows, and campaigns continue running without interruption.

Meta is drawing a clear line: Cloud API remains available but receives no new marketing capabilities. Every feature on this list — conversion tracking, benchmarks, GIFs, deep links, creative optimizations, extended TTL — is exclusive to MM API and will stay that way.

Sub-accounts that activate MM Lite today will:

A/B test conducted with ~12M delivered marketing messages by advertisers in India, Jan 1–31, 2025. Compared MM API optimized delivery to standard Cloud API delivery for high-engagement messages only. Analysis: t-test at 95% confidence level.

We’re excited to introduce Cards on File for Contacts 💳 on the mobile app. You can now securely save and manage customer cards directly from a contact’s Payments section.

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We’re excited to introduce Payment Plans for Estimates 💳. You can now offer customers more flexibility by splitting estimate payments into scheduled installments, making it easier to close larger deals and give customers clearer payment expectations from the start.

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We’re excited to share an upgrade that keeps you in flow ⚡: you can now access a dedicated Payments tab directly inside Contacts and Opportunities on the mobile app. Create invoices/estimates, charge customers, manage cards on file, and review payment activity — all without leaving the record you’re working on.

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We’re excited to introduce a new way to enhance your invoices and estimates with supporting files. 📎 You can now attach supporting files from mobile while creating invoices or estimates using Media Storage, your camera, gallery, or local files. This makes it easier to provide context, share documentation, and deliver more professional payment requests.

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