Email Builder

Conditional content creates a huge time saving opportunity. Imagine using the same emails for two types of leads in your funnel, but the call to actions are different. Why duplicate over and over again when conditionals could be created inside the email to decide what content is displayed. Conditional content in emails, sms, landing pages, would also provide a small degree of personalization which can help in a number of ways. FB-I-69

A template is supposed to be the design and feel of the email, not the content. I need the ability to setup a basic template that determines the font, size alignment, padding, any links or graphics, etc. Then I can go in and decide the content and any links inside the workflow. Right now I have to create a new template for every single email we send (or send them without any formatting) and that is maddeningly complex.

Right now the Conditional Content is only able to be set at an individual component level. This means that you need to click and select and add the Conditional Content filter for each seperate component which takes loads of time. Allowing an entire section, with multiple components, to all be group under the same Conditional Content filter would greatly speed up the process. An example use case may be for an offer to different countries, the main body of the email is the same. A Conditional Content "section" is then setup for each country which may include Banner Header text "ie: USA Customer Offer", Images, Buttons and other elements etc.. You can then duplicate this entire section, adjust the Header text, images and other elements and assign it to be viwed by let say UK clients.

GoHighLevel’s current link automation is powerful, but it’s missing a critical feature that would save users time and dramatically improve campaign analytics and automation flexibility. The problem is that you must create multiple trigger links if you want to both trigger automations AND have granular analytics with utm parameters. This could be solved one of two ways. Allow Dynamic UTM Parameters with Trigger Links Right now, if we want to track different UTM parameters (for broadcasts, segments, or A/B tests), we have to create a new trigger link for every single UTM variation—even if the base URL is the same. This is time-consuming and clutters the trigger link list. Request: Allow us to append UTM parameters dynamically to a single trigger link in emails (e.g., {{trigger_link.abc123}}?utm_content=variant1). The system should pass the full URL (with UTM) to the destination and still fire the trigger for automations. Enable Tagging on Any Link Click Directly in the Email Editor (Like Keap/Infusionsoft) Keap lets users assign tags to contacts right from the email editor when a specific link is clicked—no need for separate trigger links or workflows. This makes advanced segmentation and automations much easier and more accessible. Request: Add the ability to assign tags (or trigger automations) from any hyperlink in the email editor, without requiring the use of trigger links or external workflows. This would streamline campaign setup and empower users to build smarter, more responsive marketing. Why This Matters: Saves Time: No more creating dozens of nearly identical trigger links for every UTM variation or campaign. Reduces Clutter: Keeps the trigger link list clean and manageable. Modernizes Automation: Brings GHL in line with other top platforms like Keap for ease of use and power. Boosts Analytics: Lets marketers and agencies accurately track and attribute every campaign or link click—without workarounds. Who Benefits: Agencies managing multiple clients and campaigns Marketers running split tests or tracking granular campaign performance Anyone who wants to automate segmentation and follow-up based on real engagement Please upvote if you want to see smarter link tracking and tagging!

Love the new "resend to unopened" feature but I'd love to see this available for email campaigns that are batch scheduled. THANKS!

We need a way for contacts to resubscribe to our email list if they unsubscribe via the new LC email unsubscribe link. This will be useful for agencies so we can test the unsubscribe link and resubscribe after testing. It will also be useful to give contacts who unsubscribe the option to resubscribe in case it was an accident or if they change their mind. There could be an option to resubscribe given immediately after someone unsubscribes. This is a very common way to do it. There should also be another way to do it if the contact wants to be resubscribed and no longer has access to the email.

Right now every time I send out a campaign there are 2 contacts that within seconds show that they clicked a link. However they didn't. It's more than likely a antivirus tool or something that has clicked the link. I haven't had this issue in other email marketing tools. So there must be a way you can filter out or detect only real clicks from real people. Otherwise the click reporting is just wrong.

When a contact is assigned to a user, all outgoing messages (email/sms/chat/etc..) should always show the assigned user's information as default sender. Seems like currently, if my marketing person creates the email campaigns, when emails are sent, logged in user's info is displayed to the recipients. At the same time, all incoming messages should be sent to assigned user.

When previewing an email for tablet and mobile, the images are skewed and there's no way to configure the settings specifically for these platforms, other than hiding the image. Please add mobile optimization for image blocks on email templates.

When creating or editing snippets in GHL (both SMS and email), it would be incredibly helpful to see merge fields populate in real time using example data from a selected contact or test profile. Ideally, these fields would appear with a unique style—such as a different color and underline—so users can clearly identify them as dynamic fields. Why This Matters: • It allows users to visually confirm what the recipient will actually see before sending. • Helps quickly spot any broken or incorrect merge fields (e.g., {{contact.first_name}} accidentally typed as {{contact.firstname}}). • Reduces human error and improves overall confidence in sending personalized messages. • This kind of live preview exists in other CRMs and is sorely missed in GHL. Suggested Functionality: • When editing a snippet, allow users to toggle a “Preview Mode” that shows how merge fields would render using data from a test or selected contact. • Highlight active merge fields in a distinct color or style (e.g., underlined in blue). • Allow users to quickly identify whether a field is valid or broken (perhaps with a warning icon if a merge field can’t be resolved). This would be a small but powerful UX improvement that makes personalization faster, safer, and more intuitive.