GHL’s e-commerce store urgently needs a proper Custom Filters system. Right now filtering is very limited and only works for basic catalogues. Modern e-commerce requires attribute-based filtering. Introduce a Custom Filters system for GHL’s e-commerce store that allows users to create and display product filters based on custom attributes (e.g., material, size, gemstone, colour, style, price range). This brings GHL much closer to modern e-commerce expectations and makes the Online Store viable for product-based businesses beyond simple catalogues. ⸻ The Problem At the moment, filters in GHL stores are extremely limited. You can only provide very basic filtering (mostly by collections), which makes it difficult for: • jewellery shops • boutique fashion brands • skincare or cosmetics brands • home decor shops • speciality food brands • handmade/creator businesses All of these rely on nuanced product attributes to help customers find what they want quickly. Without proper filters, shopping experience suffers and conversion drops. ⸻ The Solution: Custom Filters Allow store owners to create their own filter categories, assign attributes to products, and display them on the front-end dynamically. Key features: Custom Attribute Builder Create attributes like: • Metal Type • Gemstone • Size • Colour • Style • Finish • Price Range • Material • Occasion Each attribute can have multiple selectable values. Product Attribute Assignment Inside the product editor, users can tag each product with one or more values from the created attributes. Front-End Filter UI A simple toggle in the builder: “Show custom filters on product list page”. Filters would appear as: • sidebar (desktop) • collapsible dropdown (mobile) • pill-style tags at top of product list Multi-Select Filtering Users should be able to combine multiple filters at once, e.g.: • Metal: Gold • Stone: Emerald • Size: Medium • Price: £50–£150 Automatic URL Parameter Support So filtered pages can be shared or indexed. ⸻ Why This Matters Filtering is a standard expectation in modern online shopping. Almost every e-commerce platform (Shopify, WooCommerce, Wix, Squarespace) includes attribute-based filters. Without it, GHL stores are only suitable for very small catalogues. This feature would: • make GHL stores competitive • attract more product-based businesses • reduce reliance on Shopify/WooCommerce • massively increase the usefulness of the GHL ecosystem • allow agencies (like mine) to build e-commerce sites without external tools ⸻ Example Use Case: Handmade Jewellery A jewellery shop might need filters such as: • Metal: Gold, Silver, Rose Gold • Gemstone: Pearl, Emerald, Sapphire • Style: Minimalist, Boho, Classic • Price Range: Under £50 / £50–£150 / £150+ Right now, this is impossible without custom code. Custom Filters would solve this instantly. ⸻ Impact • Higher conversion rates • Better UX • More merchants choosing GHL over Shopify/WooCommerce • Agencies can confidently sell e-commerce solutions using only GHL • Reduced need for third-party apps