Company Object

I want to be able to make Companies opportunities, and be able to contact all those employees from the same company tabs.

Numeric Custom Fields for Objects and Opportunities need to be accessible for math operations just like Custom Values and Contact Custom Fields.

Currently you are not able to set a relationship between Companies and custom objects via workflow. Please enable this action via workflow. This is mission critical.

Some companies are associated with each other: ✅ Types of Company-to-Company Associations in a CRM 🔁 1. Parent-Child Relationships Used to define organizational hierarchy. Example: Parent: Coca-Cola Global Child: Coca-Cola UK, Coca-Cola Bottling Co. 🤝 2. Partner Organizations Two companies collaborating or in a strategic alliance. Often tracked to manage referrals, joint clients, or shared activities. 🧾 3. Vendor / Supplier Relationships One company supplies goods or services to another. Tracked to manage procurement, deliveries, or contracts. 🛒 4. Reseller / Distributor Relationships One company sells products on behalf of another. Useful for commission tracking or channel management. 💼 5. Client / Customer Companies The primary B2B relationship where one company buys from another. 🧑‍💼 6. Affiliate / Referral Partners Tracked to record referred leads, performance, and rewards. 🤝 7. Joint Venture Associations Companies collaborate on a specific deal or project, often time-bound. 🧠 8. Subsidiary / Sister Company Companies owned by the same parent but tracked separately. 🔄 9. Franchise Relationships One company operates under another’s brand/system 🔗 10. Technology / Integration Partners Companies whose products or services integrate with each other. Tracked for co-selling or joint technical support.

Currently, you can merge duplicate contacts. Right now we are having an issue with multiple company names being used. Ex: ABC Roofing and ABC Roofing LLC. One employee fills out the form with one and another with the other. Would be helpful to merge those companies to be one and have all the employees associated with it.

Because the system is just starting to allow unique fields and is growing it really makes things hard when blank values are considered duplicate. The unique field setting should not consider blank values as duplicates. "Mark Field as Unique (6 of 10) Selecting this option will prevent duplicate values for this field across records."

HighLevel is making smart lists for Custom Objects. When is the company object going to get the B2B attention it deserves?

There is currently a "business name" field on the contact and a company. Its very confusing.

Feature Request: Unique Identifier for Company Object For agencies and businesses working in B2B environments, the Company object is the primary entity inside the CRM. However, there is currently no reliable way to prevent duplicate company records. Right now, company duplication happens even when: The company has the same contact The company has the same name The name is intended to behave as a unique identifier but is not consistently enforced Using the company name as the unique ID is not practical, especially internationally. In many regions (including Latin countries), small differences such as: Accents Abbreviations Legal suffixes (SRL, LLC, SA, etc.) Formatting variations cause the system to treat the same business as different companies. This leads to: Fragmented communication history Broken automations Inaccurate reporting Sales confusion Data integrity issues at scale 💡 Proposed Solution Allow users to define a custom field in the Company object as a "Unique Identifier", similar to how email works for contacts. This field could be used for: Tax ID / Fiscal ID Business registration number Company phone number Any custom-defined identifier Expected Behavior When a new company is created (form, API, manual entry, import, workflow), the system should check this field. If the value already exists → update the existing company instead of creating a new one. Prevent duplicate creation when the unique ID matches. Why This Matters For B2B CRMs, data integrity at the company level is critical. Without a true unique identifier, agencies and businesses managing thousands of companies face constant duplication, cleanup work, and unreliable reporting. This feature would dramatically improve scalability, automation reliability, and CRM data quality for all B2B users.

Currently, you can add addresses to companies, but can't select them in invoices.