APIs

With the rise of AI agents, we need the ability to fully manage Workflows via API — not just trigger them, but create, update, clone, and delete them programmatically. Use cases: AI agents that auto-build onboarding or follow-up sequences based on client data Automated provisioning of workflows when a new sub-account is created Dynamic workflow generation from templates without manual intervention Today, every workflow must be built manually in the UI. This is a hard blocker for teams building AI-native stacks on top of GHL. Full CRUD API for Workflows would unlock an entirely new tier of automation and make the platform significantly more competitive against tools that already expose this.

GoHighLevel must become the leader in being an API first company ie anything that can be done via GUI can be accomplished via API so that soon with GHL you can do more via APIs than the GUI.

We want the ability to: 1) Get smartlists data 2) See contacts assigned to the smart list 3) Search smartlists 4) As part of a contacts payload, see the smartlists they are assigned to These are all internal endpoints we want made public. This enables us to build more dynamic actions especially if bulk actions is opened up along with this.

It would be nice to be able to customize cloned sites with API integration. Updating things like colors, visual assets but working in a templated format, allowing GHL SAAS account holder the ability to expeditiously clone and update with automation

When a post is created through the Social Media Posting API (POST /social-media-posting/:locationId/posts), Facebook shows the label "LeadConnector" next to the Page name. Posts created from the native Social Planner can avoid it, according to HighLevel support. We request a setting, available to every agency regardless of plan, to hide this label or to replace it with a name chosen by the agency, for example the agency or brand name. This is especially important for white-label platforms built on the API, where the label shows end clients that the platform is not the agency's own brand. It is consistent with other white-label requests on this board, such as removing the LeadConnector branding from the white-label app.

I want the ability to create a funnel and associated workflows through the API. Is this something that can be done and if so, how soon can it be included in an update?

Would love if we got a white labeled chatgpt.

Email Sequences are the core outbound tool for teams that need threaded emails and Stop on Reply. Workflows are not an equivalent substitute because they send messages as separate emails and cannot provide the same sequence behavior. However, Email Sequences currently have no usable API support. This blocks agencies that need to operate and monitor outbound campaigns across locations without manual work in the UI. Our immediate use case is B2B outreach with staggered enrollment by company, reply-based stopping rules, suppression checks and campaign reporting. One upcoming campaign alone includes 868 verified contacts across 419 companies. Without API access, enrollment, safety checks and reporting must be handled manually, which makes the product much harder to operate reliably at scale. Please add Email Sequences endpoints to API v2. Minimum useful scope: List and retrieve sequences within a location Retrieve sequence configuration and performance metrics Retrieve each contact's enrollment and current sequence state Enroll, pause, resume and remove contacts Access events such as sent, replied, stopped, completed and bounced Webhooks for sequence and enrollment status changes This would let agencies use Email Sequences as the product is intended, while building reliable reporting, operational controls and integrations around them. Please consider this API parity work, not a niche integration request. Email Sequences are a first-class outbound feature, so they need first-class programmatic access.

GHL shipped gift cards. That's great. But right now there's no API and no workflow actions to actually interact with them programmatically — which means the only thing you can do with gift cards is sell them manually or let customers buy them from a link. That's the whole list. There's no way to issue a gift card through a workflow. No way to issue one through an external system via API. No way to check a contact's gift card balance. No way to mark a card redeemed. No way to retrieve a list of gift cards tied to a contact record. The gift card feature was shipped as a standalone sales tool and never connected to the rest of the platform. Here's what that means in practice: A business wants to automatically send a $25 gift card when a customer hits a VIP tag after their 5th appointment. Can't do it — no workflow action exists. A business wants to issue a referral reward gift card when a referred customer pays in full for a service. Can't do it — nothing triggers gift card creation from a workflow or an external build. An agency wants to build a loyalty points system where points convert to gift card credit after a threshold is hit. Can't do it — no API endpoint to create, query, or update gift cards. A business running an external integration (Zapier, Make, a custom Cloudflare Worker, a third-party booking tool) wants to trigger a gift card when a condition is met inside their stack. Can't do it — no API exists. A business wants to pull a report showing which customers have unredeemed gift card balances and send a "don't forget your credit" follow-up campaign. Can't do it — no way to query gift card data from workflow filters or external tools. What's needed is a gift card API — a set of endpoints that let developers and the workflow engine interact with gift cards the same way they can interact with contacts, appointments, and invoices: Issue a gift card to a contact (amount, code, expiration) Retrieve gift cards by contact ID Check balance on a specific gift card Mark a gift card as redeemed or adjust its balance List all gift cards in an account with filter options (issued, redeemed, expired, balance range) On the workflow side, the same operations should be available as workflow actions: "Issue Gift Card" action (amount, recipient contact, message) "Check Gift Card Balance" action (for conditional branching) The infrastructure is already built. The gift card system exists. This is just exposing it so the rest of GHL — and the developers building on GHL — can actually use it. The business cases that unlock immediately once this API exists: Referral programs: Issue a gift card automatically when a referred customer completes and pays for a service. The referrer gets rewarded without the business doing anything manually, and the reward stays inside the business instead of going out as cash. Loyalty programs: Issue gift cards automatically at milestone appointments (5th visit, 1 year as a customer, $1,000 in lifetime spend). Fully automated, zero manual work. Win-back campaigns: Issue a small gift card to a contact who hasn't booked in 90 days. Trigger from a workflow, send via SMS or email, track whether they came back and used it. Apology/recovery workflows: When a complaint tag is added to a contact, auto-issue a gift card as a goodwill gesture while the team follows up. Reward campaigns: Run a promotion where any customer who books a service during a specific window automatically receives a gift card for their next visit — all triggered via workflow with zero manual issuance. The gift card system is already built. Connect it to the API and the workflow engine and it becomes one of the most powerful retention and referral tools on the platform. Right now it's a dead end. It should be a lever.

It would be very helpful to have an API endpoint to POST internal notifications to users. Currently, the only way to accomplish this is to create an inbound webhook trigger and then internal notification action.