You should seriously improve Conversations to have a look and feel of a proper email client. There are loads of decent open source clients out there that can be used as a reference. Currently Conversations operate like the Outlook of old that you used to get with Windows 95/98 (And yes, I go further back than that). Bulk email sending is one thing, but having a one-on-one email/WhatsApp conversation with a client becomes cumbersome with the current setup. So here is a brief rundown of what we reckon might make this a very powerful Conversations tool: 1) True email support (send/receive + 2-way sync) Native IMAP/SMTP connectors for Google Workspace & Microsoft 365 with two-way sync (read/star/labels/folders, sent items, drafts). Per-inbox identities & signatures (HTML, images, variables). Signature rules by pipeline/brand/sub-account. Rich composer (HTML, quoting, inline images, attachments, templates, variables, merge fields). Threading by Message-ID/In-Reply-To—proper email conversation view, not just a flat stream. Read receipts / link tracking toggle per message. Bounce/complaint handling + clear SPF/DKIM/DMARC status badges on each thread. Auto BCC to CRM and log-to-opportunity mapping. 2) Folders, labels, and views (real organization) Folders & Labels (nested folders + multi-label like Gmail). Saved Views with filters (channel, assignee, tag, status, SLA risk, sentiment, last inbound > X hrs). Rules/Filters: if from: domain X + contains: keyword Y → apply label, assign to team, set priority, add tag, start workflow. Snooze (until date/time) and Remind me (nudge tasks back to the top). Pin, Star, Flag for VIP threads. 3) Shared-inbox features for teams Assignments & @mentions, internal notes (private to team), collision detection (“Dana is replying…”), draft handoff. Round-robin & skills-based routing (language, product line, tier). SLAs (first response/next response/time to resolve) + breach alerts. Workload view (per-agent active threads, aging buckets). Audit log (who replied, changed labels, merged, deleted). 4) Omni-channel done right (Email + SMS + WhatsApp + Voice) Unified Conversation per contact across email, SMS, WhatsApp, FB/IG DM, web chat, voice/voicemail—one timeline. Channel-aware composer (shows allowed WhatsApp templates; SMS length counter; email HTML). Voicemail transcription inline with audio, “call back” one-click, and Missed-call → email follow-up macro. WhatsApp template library with variables + approval status; quick-switch between channels on the same thread. 5) Search that actually finds stuff Fast, indexed search with operators: from:, to:, subject:, has:attachment, tag:, channel:email, before:/after:. Search inside attachments (PDF/Docx) using text extraction. 6) Templates, snippets, sequences Shared templates (per brand/pipeline/channel), personal snippets ("/thanks"). Mini-sequences from inside the thread (e.g., 3-step follow-up by email, then SMS fallback). Variables & conditional blocks (if service = “color” then include aftercare A). 7) AI that actually helps (not replaces) Suggested replies (grounded in the KB), tone control, summarize thread, extract tasks, next best action. Auto-tagging (intent, sentiment, topic), auto-route by intent. Redact PII in internal notes/export if enabled. 8) Compliance & consent Per-channel opt-in/opt-out status visible on the composer. Consent capture logs (who, when, channel) + block sending if not compliant. Attachment policy (block risky file types). 9) Reporting By channel: volume, response times, SLA, CSAT. By agent: handling time, first-reply time, backlog, resolution rate. By topic/intent: what’s driving support volume.