Calendar

Analytics Tracking for Calendar Booking & Payments
Currently, the entire calendar booking process is untrackable. The only trackable moments are the beginning (which could be tracked on load, or on pageview) and the end (which could only reliably be tracked with a redirect URL.) If we're thinking about using calendars as a consultation or service scheduling tool, then they are business-critical conversion points. That means we'll be advertising to get people to fill these out and possibly even submit payment. We should be able to track calendar booking as if it were a funnel with stages, and any purchase activity as if it were a purchase. A good comparison is Calendly, which sends booking stages as events: https://help.calendly.com/hc/en-us/articles/360001575393-Calendly-Google-Analytics#h_01JXFST0KC7XYZRZQST2CWYGZC To make this useful, this must align with enhanced conversion for Google Ads & audience building across advertising platforms. The events triggered at each stage should allow access to user information (any information collected in the booking process) to pass to our various platforms. The easiest way would be to trigger events in the dataLayer. We can then track and pull data as needed with our Google Tasg manager implementations (or similar). Data in the data layer should adhere to the various formats required, especially for enhanced ecommerce tracking. Resources: https://developers.google.com/analytics/devguides/collection/ga4/ecommerce?client_type=gtag https://www.simoahava.com/analytics/enhanced-ecommerce-guide-for-google-tag-manager/
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