We're introducing Working Hours for Conversation AI, giving business more control over when their AI agents respond to customers.

You can now set specific working days and hours for each agent, choose which channels should follow those hours, and configure what happens when a customer reaches out after business hours.

This helps business keep their AI aligned with their actual operating hours while still making sure after-hours customers are acknowledged and followed up with.

You can now bill your sub-accounts a fixed rate for Conversation AI and Voice AI instead of only a markup on usage. For example, you can charge $0.50 for every message sent through Conversation AI — the same amount every time, no matter how much that message actually costs to process.

You choose the billing model — markup or fixed rate — separately for each product and sub-account, and you can switch between them whenever you like.

AI usage costs are based on tokens, which are hard to explain and even harder for your customers to estimate. A fixed rate means your customers see one simple, consistent price for AI usage — no surprises, no confusing math. That makes it much easier to explain the value of your AI products and close the sale.

We have introduced product-level billing separation for Conversation AI and Voice AI.

Previously, both Conversation AI  and Voice AI usage was billed under the legacy Conversation AI product. Following the product split, the legacy product has been separated into two distinct products.

You've built a Conversations AI agent — but will it handle real customer chats the way you expect? Prompt Optimizer now works with Conversations AI, so you can find out before your customers do.

It generates realistic customer scenarios, runs real chat conversations against a cloned copy of your agent, evaluates the results, pinpoints what failed, and rewrites the prompt to perform better. Your production agent stays untouched until you review and apply the improved version.

Channel Management changes how AI bots are assigned to your conversation channels. Instead

of relying on a single "Primary Bot," any bot can now be assigned directly to specific

channels and respond independently.

Email, Facebook, Instagram, WhatsApp, Live Chat, Web Chat).

for example, send VIP-tagged contacts to one bot and everyone else to another.

"Facebook + VIP tag" overrides a general "Facebook" assignment).

tag configuration.

Migration runs automatically once the flag is on — you don't need to recreate your bots.

to the channels it already supports, so it keeps responding exactly as before.

channels using the new channel assignment controls.

Previously, if a bot was assigned to a contact but had that channel disabled, it wouldn't

reply. Now that per-bot supported channels are deprecated, an assigned bot will reply as

long as it's in autopilot mode, while still honoring all other settings (such as sleep

time).

Previously, the first bot you created for a sub-account was automatically made the

location's . That concept is deprecated — there's no automatic primary

anymore. To get a bot to reply, you simply you want it to handle.

identifier.

accounts by default.

connected account can be handled by a different bot.

What happens to a loaded snapshot depends on when the original bots were set up:

Bot keeps responding automatically — it's assigned its supported channels for you on the

first incoming message, no manual setup needed.

assignments. before it will

respond.

they match how you want conversations routed.

split traffic (for example, VIPs to one bot, everyone else to another).

now — the workflow-assigned bot responds for that contact across any

channel, without a separate channel assignment.

without a pre-set channel assignment for that conversation.

configured duration (when enabled), no matter which bot is handling the contact.

Channel Management controls.

If a bot isn't responding as expected after enabling the flag, confirm the bot is assigned

to the correct channel (and account, for Facebook/Instagram) and that its tag filters match

the contact.

We've upgraded the audio transcription capabilities powering Conversations AI, delivering significantly better voice understanding across customer conversations.

With this enhancement, Conversations AI now provides:

These improvements help the AI better understand customer intent from voice interactions, resulting in more accurate and natural responses.

* Arabic

* Belarusian

* Bengali

* Bosnian

* Croatian

* Gujarati

* Hebrew

* Kannada

* Macedonian

* Marathi

* Persian (Farsi)

* Serbian

* Slovenian

* Tagalog

* Tamil

* Telugu

* Urdu

We've revamped Suggestive Mode in Conversations AI so your reply suggestions are ready before you even open the conversation. Less waiting, fewer clicks, and full control over every message.

We are introducing more granular controls for how Conversation AI pauses (sleeps) when outbound messages are sent.

With this update, the setting “Send bot to sleep when I send a” has been split into two independent options:

This gives users greater flexibility in controlling bot behavior based on how messages are triggered, improving automation precision and reducing unintended bot pauses.

By default, existing setups will continue to behave as they currently do, ensuring no disruption unless users modify these settings.

This allows:

Or both (same as previous behavior

With separated controls:

Gives users more granular and predictable bot behavior

We’ve expanded app update versioning to include AI Agent modules, including Conversation AI and Voice AI templates.

Earlier, app versioning supported the release flow for app updates, but AI Agent module changes were not fully tied to app versions. With this update, AI Agent template changes are now version-controlled, making releases safer, clearer, and easier to manage.

This update gives developers better control over how AI Agent changes are released and gives users more visibility into what changed before updating an installed app.

AI Agent updates are now easier to track, review, and adopt through Marketplace release notes and version updates.

In case of any further questions, please reach out to marketplace@gohighlevel.com

Based on customer feedback, we’ve rolled out several enhancements and fixes to improve the Services V2 experience. These updates focus on better pricing clarity, smoother booking flows, and improved system reliability.

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These updates make the booking experience more intuitive, reduce confusion around pricing, and ensure more accurate AI-driven interactions leading to better conversions and fewer support issues.