GoHighLevel currently handles user permissions individually within each sub-account — with Admin and User types, and manual permission toggles. As marketing agencies, multi-client setups, and education businesses with internal marketing teams grow, this gets tedious, prone to human error, and limits scalability.

We need a smarter, team-oriented permission system.

🎯 Feature Request: Marketing Teams + Roles System

📌 Roles

Predefined permission profiles like:

Marketing Admin

Marketing Manager

Campaign Specialist

Content Creator

Ads Manager

Each Role would define:

What areas they can access (CRM, Conversations, Opportunities, Campaigns, Ads, Reporting, etc.)

What actions they can take (View, Create, Edit, Delete)

What records they can access (All, Owned, or Team-based)

📌 Marketing Teams

Groups of users organized by team responsibilities and roles.

Example:

“Facebook Ads Team” → 3 users with the Ads Manager role

“Lead Nurturing Team” → 2 users with the Campaign Specialist role

“Marketing Managers” → oversight across all teams

Teams can be assigned to:

Pipelines

Ad Accounts

Campaign Projects

Automations

Opportunities

Dashboards

Leads and opportunities should be assignable to Marketing Teams as well as individual users.

✅ Why This Matters

🚀 Faster onboarding: Assign a role, drop them into a team

📊 Easier scaling: Manage permissions by role or team, not one by one

🏢 Multi-client and agency ready: Control who works on what without risking account-wide access

📈 Cleaner reporting: Track both individual and team marketing performance

🔒 Better security: Consistent, reliable permission structures, reducing errors and overexposure

📊 Comparison to Current System:

Current GHL

VS

Proposed System