Problem

Marketers can’t natively build a Smartlist of contacts who bought a specific product (or category/SKU) within a rolling time window (e.g., “last 3 months”). Today this requires exports, tags, or custom automations.

Goal

Add first-class Purchase filters to Smartlists so users can target by what people actually bought, recently.

Users & Stories

Marketer: “Send a 10% coupon to anyone who bought ‘x’ in the last 6 months.”

CS: “Create a follow-up list of customers who purchased membership in the last 30 days.”

Sales: “Find contacts who spent ≥ $1,000 on Merch in the last 12 months and haven’t ordered since.”

UX (Smartlist)

Add a new filter group Purchases with the following fields:

Product selector

Field: Product, Category, SKU, Product Tag

Operator: is, contains, is any of [multi-select]

Time window

Field: Purchased within → input [ N ] and unit days | weeks | months

Order filters (optional)

Payment Status = paid | refunded | partially_refunded

Fulfillment Status = fulfilled | unfulfilled | any

Source = Shopify | eComm | Funnel | Invoices | Any

Aggregation (optional)

Count of purchases >= [number]

Total amount spent >= [currency input]

Last purchase date before | after [date]

Examples

Product contains “SKU x” AND Purchased within 6 months AND Payment Status = paid

Category is "Cat x" AND Count of purchases ≥ 2 in last 12 months

SKU in [XXX-XX-XX-XXX, XXX-XX-XX-XXX] within 3 months