✅ Fully White-Labeled SaaS – Agency Feature Control & Pre-Launch Approval System
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Iver Aune
This is a recurring issue, often raised during Town Halls, especially for agencies offering white-labeled SaaS. The core problem isn’t whether GHL is technically white-labeled. The issue is the lack of agency-level control when new features are pushed live to clients without our knowledge or consent.
As white-label providers, we are the face of the platform. We are responsible for client experience, communication, and support. Yet when new features suddenly appear in sub-accounts, without warning, we’re forced into a reactive position, answering for changes we didn’t approve or even know about.
What we’re asking for:
✅ 1. Centralised Feature Release Control
➕ Preview upcoming features
➕ Test in a demo account or sandbox
➕ Approve or reject feature rollout and the ability to select SaaS Plan
➕ Ability to delay/hold back features until we’re ready
✅ 2. More Granular Permissions / Packaging
➕ Let us define exactly which features and "sub-features" are included in our SaaS packages
➕ Keep the existing sub-account override system, but allow global-level defaults
➕ Much more granularity. So we can build clean, focused offers without feature bloat
✅ 3. International White Label
➕ Once the translation system is improved (a separate request), we want to control when new features go live based on language readiness
➕ This way, we can avoid launching untranslated features to clients, which breaks UX and looks unprofessional
➕ Even if it means delaying rollout until the translations are available
We 100% respect that this is your platform, and you have full freedom to innovate and grow. But if the intention is to support true white-label SaaS resellers, then agencies must be able to control the product our clients see.
This is a critical request for serious SaaS agencies who rely on GHL to deliver a stable, branded, and trusted platform experience.
👉🏼 Please add your opinion if you are a white labeled Saas Agency
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Iver Aune
Dan Doyle What is your thought on this?
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Dan Doyle
Iver Aune while I think this I a great idea, I don’t think HL will ever give us the control we want. I think HL sees our ends users as sources for more revenue and that they will continue to push and auto enable re-billable features that they want our ends users to adopt, regardless of whether we want to offer that feature as the agency.
I think a lot of the changes you see in the platform is so HL can just go direct at ends users, and sell it themselves.
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Iver Aune
Dan Doyle That’s exactly why I think it’s so important that we speak up on this. If enough of us express the same concern, GHL might realize that building a SaaS reseller ecosystem requires agencies to have control.
We're not against new revenue features, we just want a say in what gets shown to our clients, and time to prepare when things change. We need a clear path where we can offer our services on our terms.
Hope others in the community will chime in as well. This matters for all of us building and running real businesses on the platform.
I also believe the core issue is the lack of a proper Pre-Launch Approval System. And I truly think they’ll build it if we get enough votes.
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Dan Doyle
Iver Aune it’s come up again and again and again. And if you pool all the ideas over the years, there’s more than enough votes. I just don’t think it will ever happen. And we will always to scramble to turn things off rather than turn them on, or hide stuff with css.
It’s their playground!
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Iver Aune
Dan Doyle Lets get those votes on this post or an similar post and see if they listens. Also, this feature would only be for $497 agencies.
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Keith Besherse
Iver Aune, I agree with Dan Doyle. When I tried to protect my white label I was unable to make sales because the platform was clearly not mine. My prospects knew I wasn't telling them something. It came across as untrustworthy. Now that I have shifted my message to "I help people with HighLevel" my audience is more receptive.
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Iver Aune
We want more control over our white labeled version of the platform. We want to tailor our white-label version to our services and our niche: