Enable reporting, tagging based on email engagement
R
Ryan Black
Should be able to search for contacts, then tag + create smart list for things like "opened any broadcast email in last 30 / 90 days" or "clicked any link in last 365 days"
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R
Ryan Black
This massively helps segment to improve deliverability, tag people who need to be put into a special re-engagement sequence, or prune non-engagers from the list