Automated Social Media Reporting Function

We should have a function that allows us to automatically generate social media reports for each client. These reports should include the following:

Top-Performing Posts

Based on engagement, reach, clicks, saves, and shares.

Lowest-Performing Posts

Help identify what didn’t resonate and why.

Key Insights

Explain why certain content worked or didn’t, using data trends, audience behavior, or format types.

Actionable Recommendations

Advanced Breakdown Options

Custom date ranges (e.g., last 7 days, 30 days, campaign-specific).

View performance by platform (Instagram, Facebook, TikTok, etc.).

Quick-glance overview with:

Total Reach

Total Engagement (likes, comments, shares, saves)

Follower Growth

Link Clicks / Conversions (if applicable)

Compare performance by format: reels, stories, carousels, single-image posts, videos, lives, etc.

Identify which hashtags or caption styles performed best.

Pull preview images of the top 3 and bottom 3 posts to make the report visual and client-friendly

Based on engagement data, suggest best times/days to post.

Brief summary of content direction, new themes, or opportunities for the next period.

Custom Notes Section

Include a “Team Notes” field at the bottom of each report for our internal team to add extra context, clarifications, or strategy notes tailored to each post

Add option to select date range whether annual, weekly or custom too! That is also beneficial.

Oh and our clients keep following us up when's the deployment. They're excited with the full deployment!

RevEx Group & Sales & Marketing: Can we also get social media tracking and analysis of the competitors as requested here.

For prospecting tool and also for the scheduled reports and dashboard display widgets!

Timeframe? Would love this!

Instagram as well

Please look into setting this up as asap. We love to give our clients a monthly report.