Add Basic Cyber Security Scanning to the Prospecting Tool
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Anthony Huggup
GoHighLevel’s Prospecting Tool is already powerful for identifying marketing and web optimization opportunities. A massive next step would be integrating a lightweight Cyber Security Assessment layer directly into the scan reports.
Why this matters:
Many agencies today are no longer just “marketing agencies.” We are becoming technology partners for SMBs by offering:
• Marketing
• AI Automation
• Website Development
• CRM & Operations
• Cyber Security
• IT / MSP partnerships
Right now, agencies using GHL can identify:
• SEO issues
• Site speed problems
• Reputation gaps
• Missing integrations
But imagine if the Prospecting Tool also identified:
• Missing SSL / HTTPS issues
• Expired or weak security certificates
• Missing security headers
• Exposed login portals
• Outdated CMS versions
• Basic DNS / email security checks (SPF, DKIM, DMARC)
• Open ports or exposed services
• Website vulnerability indicators
• Domain reputation warnings
• Dark web email exposure alerts (basic level)
This would instantly transform the Prospecting Tool into a “Business Risk & Growth Assessment Platform” instead of just a marketing audit tool.
Benefits for GoHighLevel:
• Expands GHL into the cybersecurity/MSP market
• Creates new upsell opportunities for agencies
• Increases platform stickiness
• Makes prospecting reports more valuable and harder to ignore
• Helps agencies close larger retainers
• Opens partnerships with MSPs and cybersecurity vendors
• Positions GHL as an all-in-one business operations ecosystem
Benefits for Agencies:
• Sell higher-ticket monthly retainers
• Offer “Digital Protection + Growth” packages
• Differentiate from standard marketing agencies
• Generate stronger urgency during sales calls
• Help clients understand business risk, not just marketing gaps
Benefits for SMB Clients:
• Better awareness of business vulnerabilities
• Easier access to trusted security help
• Reduced phishing and email spoofing risks
• Improved trust and professionalism online
Potential Monetization Ideas:
• Add-on feature
• White-label cyber reports
• MSP marketplace integrations
• Agency reseller partnerships
• Security monitoring subscription
Even a BASIC scan would massively increase the value of the Prospecting Tool.
The future agency is not just marketing.
It’s AI + Automation + Security + Operations + Revenue Growth.
GoHighLevel is in a perfect position to lead this shift.
Special thanks to Rahul Pathak — Account Manager | Account Management.
I originally brought this concept up during our conversations today while discussing the current capabilities of the Prospecting Tool. Rahul did an excellent job explaining the platform and its existing functionality, and that discussion sparked the research and ideas behind this post. He recommended posting the concept here on the Ideas Board because of the potential value it could bring to both agencies and SMBs using GHL.
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Anmol Rattan
Awesome post Anthony Huggup, appreciate you taking time and bringing this to us
Let me go through this with my team and see how we can plan it
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Anthony Huggup
Anmol Rattan Thank you, Anmol. I appreciate you and the team taking the time to review it.
From my perspective, this feature aligns naturally with the direction many agencies are heading. The line between marketing, automation, technology consulting, and cybersecurity continues to blur, especially for SMB clients that need a trusted partner rather than multiple vendors.
Even a lightweight security assessment layer could create tremendous value for agencies, MSPs, and business owners while opening new opportunities for the GHL ecosystem.
Looking forward to hearing the team's thoughts, and thank you again for considering the idea.
J
JLW Online
As a former pentester and security auditor, I think this idea is fabulous
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Anthony Huggup
JLW Online Thank you. Hearing that from someone with a pentesting and security auditing background means a lot.
One of the things that stood out to me is that prospecting reports already do an excellent job identifying marketing gaps, but many businesses are also unknowingly carrying digital risks that directly impact revenue, trust, and operations.
My thought was not to turn GHL into a full cybersecurity platform, but rather to provide enough visibility to start meaningful conversations and create opportunities for agencies and MSP partners to help solve those issues.
I'd love to hear what security checks you think would provide the most value while remaining lightweight enough for a prospecting report.
J
JLW Online
Your list is already excellent. The key is to start mapping the surface area. You can't secure what you don't know is there. Low-hanging fruit like expired or misconfigured certificates are easy and worth identifying because it affects not only security and privacy, but search engine ranking. Since much of high levels offerings center around email messaging, dkim and dmarc etc are excellent also.
If it's possible to add basic vulnerability scanning even using open source tools like openvas, this becomes a real valuable offering.
J
JLW Online
But I don't have high hopes for highlevel to implement these types of services. It's not in their core service offering/ wheelhouse. Plus, they still don't have a proper way to manage inbound spam and phishing, which puts highlevel literally decades behind every standard email platform in the world.
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Anthony Huggup
JLW Online I think that's a fair assessment.
My thought process was never that GHL should become a full cybersecurity platform or compete with dedicated security vendors. Rather, I see an opportunity for GHL to become the bridge between business growth and business protection.
Many agencies are already partnering with MSPs, cybersecurity consultants, and IT providers. Even a lightweight "Cyber Health Score" inside the Prospecting Tool could help identify risks and create meaningful conversations without requiring GHL to build a complete security stack.
I completely agree that certificate validation, SPF, DKIM, DMARC, DNS configuration, security headers, and other externally visible indicators would provide immediate value while staying relatively lightweight.
As for vulnerability scanning, even if that starts as a future enhancement or partner integration, the prospecting workflow could become significantly more powerful by simply helping agencies and business owners understand their attack surface.
Ultimately, the same prospect that needs help generating leads often also needs help protecting customer trust, email deliverability, reputation, and digital assets. Those conversations are becoming increasingly connected.
Appreciate your insights and perspective from the pentesting side.