use case: while speaking to a client, mobile app takes recording of voice conversations, and can take video/photo at the same time which based on the content can trigger workflows to use the content. you may be discussing a website layout, a bathroom renovation or looking at some documents. So the recordings can be combined into a meeting summary, estimate, invoice, proposal, warranty. PDF photos can be scanned and data summarised used to calculate estimates via workflows... theres sooo many applications