The given branding options of the themes for the app and membership are inconsistent and don't cover all pages like categories. It looks like a mess when members are navigating the membership.

One page is branded and the other goes to the default branding (even with a theme in place).

The same goes for community chat both desktop and mobile.

Branding is essential for businesses to build trust and recognition with customers.

And the app color theme should have HEX codes available for precise branding of the app and matching with the member's area. The few color options are random and not useful.

For inspiration, Canva does it well with a global brand board that you can use for every project consistently and it is available on the side whenever you are editing something. Once set up and good to go across the entire platform.

Businesses will most likely use it in a sub-account across funnels, websites, apps, memberships, in-voices, blogs, email, automations, workflows, etc.

It should be consistent for all areas of a sub-account that can be used dynamically for single elements.

So the global brand board could be set up in the settings of the sub-account and could pop up in every editor of every area of GHL (member's area, website, funnels, app, etc.)

If you need help, reach out (I am a brand consultant). support@ellaray.com