Subscription Center - unsubscribe options for subscribers
T
Timothy Liversage
Many bulk email platforms have a "subscription center" that people are taken to when unsubscribing. It lets the subscriber choose which campaigns to unsubscribe from, or system emails, or all.
Right now it's a very aggressive DND option which leads to a lot of unintentional unsubscribes from things they still wanted such as invoices and appointment alerts etc.
M
Marcelo Cacciagioni
We've had a TON of leads that have come in and out of our funnels that are also not getting re-engaged because they decided to step out of a campaign before - there MUST be a way to re-enroll them in when they manually submit their info again for a new campaign...
L
Linn Kloster
Abolutelys. Also, platforms like Active Campaign has a nice default feature which asks people why they're unsubscribing (multiple choice), such as "never subscribed", "no longer wish to receive emails", and if they don't answer it defaults to 'No Reason Given'. That's great information for businesses who use email campagins for marketing a lot, so would be great to have!
M
Matt Barbey
This is pretty critical
J
Jonathan Ryle
YES!! I was just about to write this.
Often times clients want to unsubscribe from "Marketing Newsletters" but still receive important emails about products or their subscriptions!!
At the moment, if they unsubscribe they get taken off everything which is a pain in the bum for them!