We are introducing a new AUP Spam enforcement system to improve sender reputation and protect HighLevel’s email infrastructure.

Currently, we only take AUP action for high hard-bounce rates (invalid emails, etc.).

With this enhancement, we will also enforce AUP when emails are repeatedly blocked for spam-related reasons, even if Email Validation is enabled.

Enforcement Logic:

3 spam strikes within a rolling 7-day window →

Email sending will be permanently blocked for the sub-account.

This block is independent of bounce/AUP hard bounce logic.

The block persists even when Email Validation is enabled.

Notifications:

For every spam strike, we will send:

In-app & email notifications to Agency Owner

Notifications to sub-account users (same flow as current AUP bounce notifications)

When permanently blocked (after 3 strikes), users receive a clear message explaining:

Why they were blocked

The spam violations detected

Recommended next steps (improving content, domain setup, warmup, etc.)

Why This Matters:

This enhancement:

Prevents continued sending of spammy content

Protects domain & IP reputation for all HighLevel senders

Reduces Microsoft/Gmail spam filtering

Ensures higher inbox placement for compliant users

Strengthens overall infrastructure integrity

Rollout Notes:

This will run alongside the existing AUP bounce enforcement.

Spam detection will use full provider response messages.

UI + notification updates will mirror AUP bounce experience.