Enable the "ID" field on Facebook Lead Ads to unlock "Conversion Lead Ads" in Facebook
under review
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Jeremy Hobin
Facebook Lead ads now allows you to optimise towards "Conversion Leads" which is where Facebook will optimize towards people who convert deeper in your funnel (and not just filled in a Lead form).
In order for this to work we need to map the "ID" field to a contact field in GHL, so that it can be passed back to Facebook when a deeper conversion occurs (like they fill in a form, make a purchase or book a call). (The "ID" value is a 15-16 digital unique number that is generated when someone completes a Lead Ad and is sent as part of the payload).
Zapier gives us access to this ID field so I can do this through Zapier, but right now Highlevel Lead Ads integration doesn't. What we need is for Highlevel to allow us to access the 'ID' field and map it to a custom contact field. Then when a conversion occurs, we can send it to Zapier via webhook, which then passes that data back to FB telling them the lead ID has converted.
Docs:
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J
Jennifer Metituk
Right now only FB lead Ads will work and event then the API workflow does not work. This is a core feature in many other landing page programs like Unbounce.
The upgrade needs to include:
All ad types
Also:
Why when you add Ads Manager it specifically says conversion tracking nothing happens
Why when you connect STAPE IO integration nothing happens as well.
Super frustrating
S
Spencer Lynch
It appears that the Facebook Lead Id is actually available, but it is nested within Account>Owner>Facebook Lead Id!
Why that is, I do not know. It may be a bug since it's field name is {{contact.facebookLeadId}} and those typically associate with Contact fields...
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Spencer Lynch
Hey all,
I think I have found a way to pull that data when a user submits a form and a contact is created via the Facebook Lead Form (Field Mapping) integration.
I was able to pull the Lead ID successfully and map it to a custom field, by inputting:
{{contact.facebookLeadId}}
Give it a try and let me know if that works!
E
Encus International
Spencer Lynch Hello friend, I carry out sales campaigns on Facebook and I have between 10 and 20 campaigns running at the same time. I would like to know if the {{contacto.FacebookLeadid}} works for you to identify what advertisement the customer came from.
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Spencer Lynch
Encus International It should work to collect Lead ID from the FB Form submission, as long as you are utilizing the Facebook/Instagram Integration - Form Field Mapping method to push leads into High Level.
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Encus International
Spencer Lynch Gracias
A
Alexander Byre
Unlike many other fields that are optional, the Lead ID is sent through with every single lead every single time a Facebook form is submitted, so I do not understand why GoHighLevel doesn't just pull it. We need this!
A
Adnan Mujic
This is urgent update needed. GE Support G.R. [admin] Hoff Facebook is getting only 20% of data, without ID, there is no proper matching, not even close to quality matching. Dev Team Dev Team2
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Tom Chilton
Came here to request the same thing, passing along the Facebook Lead ID will significantly increase lead quality matching. GHL already collects it on the front end for all FB form submissions so it should be easy to pass back as part of a conversion.
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Heath Donald
I have looked into this and you dont need Zapier if you use the GHL CAPI workflow.
BUT the CAPI workflow is NOT passing the Lead ID back to META.
Please GHL, can you add in the Lead ID to the data sent to Meta for the CAPI workflow integration
Core Platform
under review
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Encus International
Core Platform Is there already a solution to this problem?
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Jason Almine
Waiting for this to be directly integrated with Facebook too
E
Encus International
Jason Almine Hello Jason did they manage to fix it?
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Jimmy Harding
Yes, This would be very useful
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