The current $297 HIPAA plan might make sense for larger agencies managing hundreds of accounts, but for startups, small agencies, or single-location businesses using GoHighLevel internally, this pricing model is simply unrealistic.

When you also factor in the 30% currency conversion for Canadian users, the cost becomes significantly higher, making HIPAA compliance nearly impossible to justify unless operating at a large scale.

Adding a per-account HIPAA option (for example, $39–$59 per HIPAA-enabled sub-account) would make GoHighLevel accessible to thousands of small teams, startups, and healthcare businesses that currently can’t justify the $297 jump.

You could even make it annual-only if you prefer — that’d still be a win for both sides: users get affordability, and GHL gets more committed, longer-term revenue.

For comparison:

Google Workspace provides a Business Associate Agreement (BAA) at no additional cost.

Zoho CRM includes full HIPAA compliance within its $29/user plan... that’s the entire CRM price, not an extra HIPAA fee.

We’re not asking to change or replace the current structure — the $297 plan can stay for large agencies who need it. But introducing a second, lower-cost HIPAA tier would make GoHighLevel far more accessible to:

Both pricing models could run side by side, large agencies continue with the $297 plan, while smaller teams gain an entry-level HIPAA option

This approach would:

-And best of all you'll actually make more money this way as more start ups can afford paying you for the add-on.

This isn’t about discounting the platform’s value... it’s about removing barriers, opening new revenue channels, and supporting future growth across all business sizes.

the problem is that GHL has priced this as a flat rate for all and requires not only the purchase of the add-on but a another completely separate master account, if you are selling to or working with clients outside of healthcare.

for this feature set to sell more and earn its weight for GHL its needs to shift. the product should be assignable and purchasable on a per location basis without affecting other clients in the portfolio. To many low-cost solutions, like JaneApp, are now available now for higher priced medical apps to gain ground, esp those that are not top-tier. Lets be real, in no way is GHL a top-tier medical app that justifies the current entry cost compared to its counterparts.

If that is not possible, then there should simply be a different path for GHL and not a add-on of which current GHL agency account holders should receive a discount on to eliminate the need of having to sign up under your own referral account just to get the 30% off to somewhat ease the burden of this pillaging. This would be a best case of the current setup because there is no reason, no benefit and no sanity to running both medical and non medical companies on a HIPAA compliant version of GHL due to the restrictions that HIPAA compliance would impose on non-medical clients.

I agree price is way to high. I know many tools are combined into one, but none perform better than the individual tools out there.