GDPR-Compliant Form Embed Option (No Tracking Scripts)
M
Marin Tavra
Currently, the standard form implementation on ghl sites and form embed (iframe) for external sites automatically loads tracking and session scripts (e.g., Facebook Pixel, Google Analytics, internal session tracking) — even when these are not configured or needed for the specific form.
This causes a critical problem for users in the EU/EEA: Cookie consent tools (e.g., Cookiebot, Borlabs, Complianz) detect the third-party scripts inside the iframe and block the entire form — not just the scripts. For essential forms like contact forms, this means the form is completely invisible to visitors who haven't accepted tracking cookies.
The current workaround is to build a custom HTML form and send data via Inbound Webhook, bypassing the embed entirely. This works, but it defeats the purpose of having a form builder.
Proposed solution:
Add a "GDPR Mode" or "Tracking-Free Embed" option in the form embed settings that:
- Strips all tracking/analytics scripts from the iframe
- Loads only the form markup, styles, and submission logic
- Keeps full functionality (field validation, submission to CRM, workflow triggers)
This would make GHL forms usable out of the box for the entire European market without requiring custom development.
Impact: Any GHL user serving EU-based clients or operating in the EU is currently forced to work around this limitation. A native solution would significantly reduce churn risk and support tickets related to forms "not showing up."
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