Currently, the standard form implementation on ghl sites and form embed (iframe) for external sites automatically loads tracking and session scripts (e.g., Facebook Pixel, Google Analytics, internal session tracking) — even when these are not configured or needed for the specific form.
This causes a critical problem for users in the EU/EEA: Cookie consent tools (e.g., Cookiebot, Borlabs, Complianz) detect the third-party scripts inside the iframe and block the entire form — not just the scripts. For essential forms like contact forms, this means the form is completely invisible to visitors who haven't accepted tracking cookies.
The current workaround is to build a custom HTML form and send data via Inbound Webhook, bypassing the embed entirely. This works, but it defeats the purpose of having a form builder.
Proposed solution:
Add a "GDPR Mode" or "Tracking-Free Embed" option in the form embed settings that:
  • Strips all tracking/analytics scripts from the iframe
  • Loads only the form markup, styles, and submission logic
  • Keeps full functionality (field validation, submission to CRM, workflow triggers)
This would make GHL forms usable out of the box for the entire European market without requiring custom development.
Impact: Any GHL user serving EU-based clients or operating in the EU is currently forced to work around this limitation. A native solution would significantly reduce churn risk and support tickets related to forms "not showing up."