đź’ˇ Feature Request: Fire InitiateCheckout Pixel on 2-Step Order Forms
H
Homero Perez
Right now, the 2-step order form only fires SubmitApplication after Step 1. But most marketers run Facebook Ads optimized for InitiateCheckout.
This breaks tracking, messes with learning, and makes it impossible to properly A/B test 1-step vs 2-step forms.
We just need the option to fire InitiateCheckout instead — or at least customize the event.
This would make tracking way more accurate and help a lot of us get better results from paid ads.
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