Samuel Böttcher I Agree and its absolutely necessary for us to have it! Just drop from a meeting with Google GTM team and for the sake of my life we could not figure out a way to submit "form_start" and "form_submission" to GTM. Since google is changing drastically the way tracking works with Enhanced conversion and Behavior tracking, without this functionality in GHL forms it renders the form useless...Support GHL can you configure the GHL Form to automatically fire these events by default, just like the Wordpress plugin "Contact Forms 7" have it?

Romulo Pereira Samuel Böttcher Use an HTML code block above your form to insert this ga4 code into the iframe, so it sends a form impression event or you could send a standard pageview. In the code below, you'll need to replace the measurement ID and event name your info.

<!-- Google tag (gtag.js) -->

<script async src="https://www.googletagmanager.com/gtag/js?id=G-XXXXXXXXXX"></script>

<script>

window.dataLayer = window.dataLayer || [];

function gtag(){dataLayer.push(arguments);}

gtag('js', new Date());

gtag('config', 'G-XXXXXXXXXX');

// Check if the event 'form_impression_optin_name' has already been sent

if (!localStorage.getItem('form_impression_optin_name_sent')) {

// Send the custom event to GA4

gtag('event', 'form_impression_optin_name');

// Store a flag in localStorage so it doesn't fire again

localStorage.setItem('form_impression_optin_name_sent', 'true');

}

</script>

You don't have to redirect to a thank you page. You can use a GHL automation that sends 'form_submission_optin_name' event to ga4. Just set up a trigger for this form, then an action to add to ga4, and enter your information into the ga4 action panel.

If you do want to redirect to a thank you page, I recommend in the form settings you add a special query parameter to confirm the thank you page visit was from a form submission like this...

Then, you can build reports in Looker Studio that tracks sessions to the reg page and sessions to the thank you page for that form. Then, use a blended scorecard to calculate the conversion rate.

FYI - The event tracking is helpful for other reasons like tracking pop-ups impressions or form impressions located in footers.

If anyone needs tracking help, contact whit@startsmartnow.com. My agency can set up rock solid tracking.

Shawn Jordison would you be able to share how you got it solved to submit these events to GTM?

Romulo Pereira In principle, it only works with an extra thank you page to which the interested party is redirected when they fill out a form. The transfer of UTMs works okay with a UTM decorator in GTM

Samuel Böttcher Thank you. Were you able to fire the Events "form_start" and "form_submitted" to GA4? This is the most critical part for us right now.

Romulo Pereira See my explanation above. You can embed a ga4 script in the iframe form using an HTML code block. I know it's not best practice but it works. You can set up a GHL automation with a GA4 action trigger to send any form_submit event or it can be for a specific form.