Problem

Email templates live in a flat list. Teams can’t mirror their workflow folder structure. Scaling becomes messy. Naming hacks and tags are brittle.

Proposal

Add nested folders to Marketing → Emails → Templates, matching the Workflows model:

/Brand / Lifecycle / Course / Cohorts / Region / Campaign / Archived

Unlimited depth (practical cap: 5).

Drag-drop, bulk move, rename, archive.

Inherit permissions from parent folders.

URL reflects path; search filters by path.

Template IDs stay stable when moved.

UX Details

Left pane: expandable tree.

Right pane: list/grid of templates in the selected node.

“Move to…” and “New Folder” actions.

Breadcrumb: Home › Course › DC › Reminders.

Technical Notes

Store folder_path string + folder_id tree.

Migrations: auto-create /Unsorted for existing items.

API: add folderId to CRUD; support bulk moves.

Benefits

Mirrors workflow organisation.

Faster ops, fewer duplicates.

Cleaner permissions and reporting.

Success Metrics

↓ time-to-find template.

↓ duplicate templates.

↑ user adoption of folders.