PROBLEM: Managing 100+ email templates means touching each one individually for any design update—massively time-consuming and error-prone.
SOLUTION: Create ONE master email template that acts as a wrapper. All email content (canned WYSIWYG-edited snippets or custom copy) drops into this master design using shortcodes (maybe called something like Smart Text).
BENEFIT:
  • Update branding/design once, applies everywhere instantly
  • Maintain design consistency across all client communications
  • Reduce template management from 100+ items to 1
TECHNICAL ASK: Add a shortcode system (like {{email_body}} or {{snippet:name}}) that injects WYSIWYG-built content into a master template—essentially separating design wrapper from message content.