Request for custom pricing for services.
P
Poonam Patel
## Feature Request: Formula-Based / Configurable Pricing for Service Products
I would love to see more flexible pricing options added to HighLevel’s e-commerce stores for service-based businesses whose pricing cannot be represented by a simple fixed product price.
For my residential design business, Urban Loop Studio, our design fees are typically calculated using variables such as:
- Price per square foot
- Percentage of estimated construction cost
- Project size / square footage
- Selected service tier
- Optional add-on services, such as:
- Lighting plans
- Landscape design
- Interior design
- Furniture selections
- Construction administration
- Other project-specific services
For example, a customer might enter:
3,500 SF home × $X/SF design fee + Interior Design + Lighting Plan = Estimated Design Fee
Or:
$900,000 estimated construction cost × X% design fee + selected add-ons = Estimated Design Fee
Currently, I have created four service tiers and a separate pricing calculator to help prospective clients estimate their project cost:
The calculator gets reasonably close to the final proposal amount, but the experience is disconnected from the HighLevel store and is not as intuitive as I would like for the customer.
### What I would love HighLevel to add
A
configurable or formula-based product type
inside E-Commerce Stores that allows businesses to:- Ask the customer for numeric inputs such as square footage, construction budget, quantity, acreage, number of rooms, etc.
- Apply a pricing formula to those inputs.
- Allow optional add-ons or upgrades that dynamically modify the price.
- Display the calculated estimated price in real time.
- Allow tiered pricing or different formulas based on the package selected.
- Pass all selections and calculations into the CRM/contact record.
- Generate a quote, estimate, order, invoice, or checkout based on the calculated amount.
- Optionally show either:
- an exact price,
- a price range,
- or “starting at” pricing before the final proposal is created.
### Example Customer Experience
Step 1 — Choose Your Design Package
Essential / Signature / Premium / Full-Service
Step 2 — Tell Us About Your Project
Home Size: 3,500 SF
Estimated Construction Budget: $900,000
Step 3 — Add Optional Services
☑ Interior Design
☑ Lighting Design
☐ Landscape Design
☐ Furniture Procurement
Step 4 — See Your Estimated Investment
Estimated Design Fee: $42,500–$48,000
Then the customer could either:
Request a Proposal → Book a Consultation → Pay a Retainer / Deposit
This would essentially combine a
product configurator + pricing calculator + estimate generator + checkout
inside HighLevel.### Why This Would Be Valuable
Many professional-service businesses do not sell services at a fixed price.
This could benefit:
- Architects
- Interior designers
- Builders and contractors
- Remodelers
- Landscapers
- Engineers
- Marketing agencies
- Consultants
- Photographers
- Event companies
- Property-management companies
- Other businesses using quantity-, percentage-, or formula-based pricing
Shopify-style product variants work well for physical products, but professional services often require
calculated pricing rather than predetermined pricing
.A native HighLevel solution would allow service businesses to create a much smoother journey from:
Website → Configure Services → See Estimated Price → Capture Lead → Generate Proposal → Collect Deposit
without needing a third-party calculator or custom-coded solution.
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