✅ E-commerce Workflow Triggers (for conversion tracking)
under review
I
Iver Aune
We need ALL standard e-commerce events as workflow triggers.
We need to send CRM Conversion Events (the only 100% reliable way) to Google Ads and Facebook Manager with the Facebook and Google Workflow Actions. To do that, we need all events as triggers.
We need:
➕ Add to cart
➕ Begin Checkout
➕ Sale (Where we choose Product, not page)
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I
Iver Aune
I realized that this doesn't make sense. These workflow triggers need contact info to be added to a workflow. We are still looking for a way to send data back to Google Ads or Tag Manager for these events: view_item|view_item_list|select_item|add_to_cart|remove_from_cart|view_cart|begin_checkout|add_payment_info|add_shipping_info|purchase
We would like to have access to the Data Layer for the Purchase Event so we can track conversion value dynamically in the Google Ads Account.
S
Sales & Marketing
under review
M
Marketing Homero
Absolutely!
When was the last purchase needs to be added too