I'd like to request the addition of a feature that allows users to create custom formulas in the dashboard. Specifically, I need the ability to calculate ROAS (Return on Ad Spend) by dividing the revenue generated from new customers by the total ad spend.

For example, if we make $20,000 in new sales and spend $8,000 on ads, the ROAS would be 2.5. This feature would help us easily track and optimize their advertising performance within GoHighLevel for us and our customers.

All of the changes in the dashboard over the last few months have been awesome! There are a few things that we're still trying to report on that we're not able to yet.

For instance, if we have a deal stage for appointment completed and a deal stage for contract sent, we want to know conversion rate from the appointment to the contract - and then from the contract to the purchase. What would be dreamy would be to have custom KPI calculations.

Some use cases:

getting conversion rate of your discovery calls (contracts sent / appointments)

conversion rate on your website (new leads / google analytics unique visitors)

Marketing efficiency ratio (new revenue / ad spend)

Etc...

I imagine this would be a very heavy list but wanted to throw it in here to see if it gets upvotes. Would love for GHL to be able to compete with something like Databox.

Thanks!