HighLevel already supports UTM parameters such as UTM Source, UTM Medium, UTM Campaign and others. These parameters are automatically captured in forms.

This is extremely valuable for performance marketing because it allows users to understand exactly which campaign or traffic source generated a lead.

Currently, UTM parameters can already be used in:

Automations

Dashboards

Contact fields

However, one important feature is missing:

UTM parameters cannot be used as filters inside Smart Lists.

For marketers and agencies running performance campaigns, the ability to segment contacts by their UTM parameters would be incredibly useful.

Example use cases include:

Viewing all leads generated from a specific campaign

Filtering contacts by UTM Source such as Facebook, Google, or YouTube

Building retargeting audiences based on campaign traffic

Analyzing lead quality from different traffic sources

Creating quick segmentation lists for follow up campaigns

Since these parameters are already stored in the system and available in automations and dashboards, it would be logical and consistent to make them available as filters in Smart Lists as well.

For users actively working with UTM tracking, this feature would significantly improve campaign analysis and segmentation directly inside GoHighLevel.