Product-Specific Custom Fields / Personalization Options ON the item
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Eric Leszkowicz
Many e-commerce businesses sell products that require customer personalization right at the point of purchase—things like custom names, monograms, messages, sizes with specific instructions, engraving text, or other unique details per item (e.g., "Add your child's name here" on a T-shirt, custom mug text, or personalized gift notes).
Currently, the only workaround is the general "Additional Notes" field at the end of checkout, but it has major limitations.
Types needed: Single-line text, multi-line text, dropdowns (for limited options), checkboxes, etc.
Options to make fields required (with validation to prevent checkout without input).
Ability to set field labels, placeholders, character limits, and help text (e.g., "Enter name exactly as you want it printed – max 20 chars").
Fields tied to line items—so in a cart with multiple customizable products, each shows its own customization inputs clearly.
Captured data stored per order line item (visible in order details, opportunities, automations, emails, etc.) for fulfillment.
Bonus: Optional integration with product variants (e.g., auto-show custom fields only for certain variants like "Personalized" vs. standard).
This is a very common need in Shopify, WooCommerce, and other platforms—adding it natively to HighLevel's e-commerce stores would be a game-changer for agencies running POD, custom merch, event shops, or any personalization-heavy client.
Use cases:
- Apparel stores (custom names/numbers on jerseys or tees)
- Personalized gifts/jewelry
- Custom printed items (mugs, posters, phone cases)
- B2B orders needing PO numbers or special instructions per product
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