Some companies are associated with each other:

✅ Types of Company-to-Company Associations in a CRM

🔁 1. Parent-Child Relationships

Used to define organizational hierarchy.

Example:

Parent: Coca-Cola Global

Child: Coca-Cola UK, Coca-Cola Bottling Co.

🤝 2. Partner Organizations

Two companies collaborating or in a strategic alliance.

Often tracked to manage referrals, joint clients, or shared activities.

🧾 3. Vendor / Supplier Relationships

One company supplies goods or services to another.

Tracked to manage procurement, deliveries, or contracts.

🛒 4. Reseller / Distributor Relationships

One company sells products on behalf of another.

Useful for commission tracking or channel management.

💼 5. Client / Customer Companies

The primary B2B relationship where one company buys from another.

🧑‍💼 6. Affiliate / Referral Partners

Tracked to record referred leads, performance, and rewards.

🤝 7. Joint Venture Associations

Companies collaborate on a specific deal or project, often time-bound.

🧠 8. Subsidiary / Sister Company

Companies owned by the same parent but tracked separately.

🔄 9. Franchise Relationships

One company operates under another’s brand/system

🔗 10. Technology / Integration Partners

Companies whose products or services integrate with each other.

Tracked for co-selling or joint technical support.