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Dashboard

Sub Account Dashboard and Reporting : Meta Ad Widgets

This is a major release for dashboards and reports, bringing powerful Meta Ad Widgets to help you track and analyze ad performance trends effortlessly. Now, you can visualize key meta ads metrics right on your dashboard along with reports, making it easier to monitor paid traffic performance at a glance.
What’s New?
There are new Meta Widgets in Dashboard and reports, include -
  1. Website Purchases
    -The number of purchases completed on your website that came from users driven by social media traffic.
  2. Meta Ad Clicks-
    The total number of times users clicked on your Meta ads.
  3. Amount Spent
    - The total ad spend within the selected time period.
  4. Cost Per Conversion
    - The average cost incurred to generate one conversion (e.g., a purchase or signup).
  5. Average CPC (Cost Per Click)
    - The average amount paid for each ad click.
  6. Ad Impressions
    - The total number of times your ads were shown to users.
  7. CTR (Click-Through Rate)
    - The percentage of people who saw your ad and clicked on it.
  8. Average CPM (Cost Per Mille)
    - The average cost per 1,000 ad impressions.
  9. Conversions
    - The total number of desired actions taken by users (purchases, sign-ups, etc.) attributed to your ads.
  10. Reach
    - The number of unique users who saw your ad.
  11. Top Campaigns by Ad Spend
    - Campaigns ranked by the highest advertising spend.
  12. Top Campaigns by Conversions
    - Campaigns that drove the most conversions.
  13. Top Campaigns by Website Purchases
    - Campaigns that resulted in the most website purchases.
14.
Top Campaigns by Ad Clicks
- Campaigns that generated the most clicks on ads.
  1. Top Campaigns by Impressions
    - Campaigns with the highest number of ad impressions.
  2. Top Campaigns by Reach
    - Campaigns that reached the most unique users.
How It Works:
  1. Open your Dashboard or Report
  2. Click
    Edit
    and select
    Add Widget
  3. Scroll to the
    Meta category
    and choose the widget you need
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  1. Customize filters, switch chart types, and apply themes
  2. Click Save to update your dashboard or report.
Why it Matters:
  • Better Ad Tracking and Visibility – Get real-time insights into ad conversion, traffic and top performing assets and more
  • Track Growth Trends – Understand Ad spend behaviors with cost per conversions
  • Make Data-Driven Decisions – See ad spend by campaigns and adjust strategies for better conversions