Service Area Business (SAB) support in Prospecting

You can now search, add, and generate full marketing audit reports (including heatmaps) for Service Area Businesses (SABs) — unlocking prospecting for businesses without a storefront.

What’s New

1. Search & discover Service Area Businesses (SABs)

You can now search SAB prospects directly in the Prospecting Tool
For any keyword search, your prospecting tool will start surfacing SAB prospects in search results like any other, no learning curve!
Powered by a new search approach (beyond Google’s standard API) to surface businesses that previously couldn’t be found
Supports businesses that operate without a physical storefront

2. Add & audit SAB Prospects

SAB prospects can now be added seamlessly, even without a visible address
You can generate full Marketing Audit Reports for them — just like any other business

3. Accurate GBP scoring for SABs

We’ve ensured how audits evaluate businesses without a storefront.
The Business Address parameter is now excluded for SABs
In the GBP Address section, you’ll see:
Not applicable (service-based business)”
No misleading red/green indicators
Updated scoring note: “Scores are adjusted based on business type. Businesses without a storefront aren’t evaluated on ‘Business address’.”

4. Heatmaps now work for SABs

Removed previous restrictions that blocked heatmap generation for service-based businesses when added via manual virtual add flow
You can now generate Local SEO Heatmaps for SABs

Why this matters

Unlocks a massive segment of businesses (plumbers, HVAC, cleaning services, consultants, etc.)
No longer blocked by missing addresses or Google API limitations
Enables accurate audits and scoring for real-world business types

What this Fixes

Previously:

SABs were often not searchable, required manual entry
Address-based logic caused incorrect scoring
Heatmaps were not supported for SABs
Many valid prospects were simply missed in Prospect search

Now:

SABs are fully supported inside prospecting search and marketing audit aware
Expands prospecting from storefront-based businesses to true local service markets