Product Price & Variant Level Coupons

What’s New?

Businesses can now apply coupons at a more granular level by targeting specific prices or variants within a product, instead of being limited to applying coupons to entire products. This enhancement gives greater flexibility in running targeted promotions and ensures coupons are applied exactly where intended.

Price & Variant Level Targeting

Coupons can now be configured to apply to: Entire products (existing behavior), or Specific prices or variants within a product
When selecting products during coupon creation: A nested selection view allows you to choose: All prices/variants under a product, or Individual prices or variants
Selecting a product automatically includes: All current and future prices/variants
Applies to both: New coupons and Existing coupons (via Edit)
This removes the need for workarounds like duplicating products or removing variants for targeted discounts.

Checkout Behavior Updated

All supported checkouts now respect the updated coupon logic, including:

Funnels
Forms
Ecommerce / Store
Payment Links
Calendars

Coupons will only apply if the selected price or variant matches the configuration.

Existing subscriptions and past transactions will continue using the older coupon logic to maintain backward compatibility.

Workflow Trigger Enhancements

Workflow triggers have been updated to support this new level of granularity.

For triggers like: Coupon Code Applied and Coupon Code Redeemed - You can now filter based on: Product → Price / Variant (dependent filters)

How this works:

You must first select the Product
Then, the system dynamically enables: Relevant Prices or Variants under that product
These are dependent filters, meaning: Price/Variant filters are only available after product selection
This allows workflows such as: Triggering actions only when a specific variant is purchased with a coupon
Targeting automation based on pricing tier-level discounts

Backward Compatibility

Existing coupons continue to work as-is
Existing subscriptions / recurring payments and their future transactions are not affected
New logic applies only to: Newly created coupons, Updated coupons and Future Orders

Where Can I Find This?

Payments → Coupons → Create / Edit Coupon → Select products → choose prices or variants within them
Automation → Workflows → Coupon Triggers (Apply product-based filters, then refine using price/variant filters

What’s Next?

Configuring and generating single use coupons from the UI & Workflow actions.
Buy X Get Y coupons

Visuals

Configuring Coupons with Product Prices / Variants -

Checkout Sample-

Workflow Triggers -