Marketplace Earnings Dashboard

We’re introducing Marketplace Earning Dashboard
, a new analytics experience that gives agencies clear visibility into app installs, revenue, costs, and profit, along with sub-account–level contribution.
This dashboard helps agencies move from manual tracking and guesswork to data-driven decisions about app usage, ROI, and client value.
What’s New
Agency-Level Financial Visibility
Agencies can now view:
Total revenue generated from Marketplace apps
App-related costs
Net profit (Revenue – Cost)
Adoption metrics across sub-accounts
Metrics are filterable by time period and update based on the selected range.
App Adoption Metrics
The dashboard includes high-level adoption indicators, such as:
Unique Apps Installed – Number of distinct apps currently installed across all sub-accounts
Active Installations – Total count of active app installs across sub-accounts
Active Sub-Accounts – Number of sub-accounts with at least one active app install
These metrics help agencies understand how widely apps are being used across their client base.
Sub-Account Revenue Breakdown
Agencies can drill down to see:
Revenue contribution by individual sub-accounts
Which clients generate the most (or least) value from apps
Revenue distribution for a selected app or time window
This enables better client prioritization and more informed pricing or upsell decisions.
*Total Revenue – Cost
 on dashboard reflects the total revenue generated (from both sub-accounts and agencies) minus the cost paid to the developer. For agency apps, revenue and cost are equal. However, for sub-account apps where reselling is enabled, revenue can be greater than cost, resulting in a margin. Sub-account breakdown gives insight into total sub-account revenue, cost and profit.*
Time-Based Insights
Agencies can filter data using:
Predefined ranges (Last 30 Days, This Month, etc.)
Custom date ranges
Visualizations automatically adjust granularity (daily, weekly, monthly) based on the selected time window, ensuring trends are easy to interpret.
Data Export
Admins can export data. Exports respect all applied filters and can be used for offline analysis or sharing with stakeholders.
How to enable:
Labs >> Agency >> Marketplace Earnings dashboard. This will add earnings as an additional sub-module in the Marketplace product page.
Why It Matters
As Marketplace adoption grows, agencies need more than install counts—they need financial clarity.
This dashboard enables agencies to:
Understand the real value delivered by Marketplace apps
Identify high-ROI tools and underperforming installs
Make confident decisions around app usage, promotion, and client strategy
Reduce manual tracking and reporting overhead
This lays the foundation for a more data-driven Marketplace experience.
Preview: