Internal Notifications: Notify Followers + Opportunity Owners

What’s new?

You can now notify contact followers, opportunity followers, or both from the Internal Notification workflow action. We also added Opportunity Owner as a new recipient option in the existing 'User Type' picker.

How it works

A new notify followers section appears directly below To User Type. The follower checkboxes are additive, so they notify followers in addition to the recipient selected above. Followers are resolved when the action runs, and all recipients are deduplicated.

How to use it

Open an Internal Notification action in a workflow.
Choose your existing To User Type recipient.
Turn on Contact followers, Opportunity followers, or both.

Why we built it

Teams often collaborate on contacts and opportunities they do not own. This makes it easier to keep lead generators, closers, mortgage advisors, renewal teams, and coverage teammates informed without manual mentions or extra workflow branches.

Simple examples

A real estate team keeps To User Type set to Assigned User and turns on Contact followers so the lead generator, agent, and mortgage advisor following the contact all get notified when the lead replies.
A sales team covering PTO turns on both Contact followers and Opportunity followers so the covering teammate following the record gets notified when a form is submitted or an opportunity stage changes.

Additional Notes

Available for Email, In-App Notification, SMS, and WhatsApp. Contact and opportunity follower toggles are independent and can be used together.
Duplicate recipients are automatically deduplicated when the action runs.
Opportunity followers are skipped if no opportunity is in scope or the opportunity was deleted. The selected To User Type recipient still receives the notification.
Followers without the required channel address are skipped for that notification type.
Existing Internal Notification actions are unchanged.

Preview