You can now automate Google Contacts directly inside Workflows — no more manual syncing between Google contacts and your CRM.
✅ What’s New
Triggers (events in Google Contacts that start a workflow in HighLevel):
- New Contact – Starts a workflow when a new contact is added in Google Contacts.
- New Group – Starts a workflow when a new contact group is created in Google Contacts.
- Actions (steps you can run in Google Contacts from a HighLevel workflow):
- Create Contact – Instantly add a new contact in Google Contacts.
- Update Contact – Keep contact details (phone, email, etc.) up to date.
- Find Contact – Search Google Contacts by name, email, or phone number.
- Find or Create Contact – If the contact exists, update it; if not, create it.
- Create Group – Organize contacts into a new Google group.
- Add Contact to Groups – Place a contact into one or more groups automatically.
🚀 Why This Matters
With Google Contacts actions and triggers, you can:
- Keep your CRM and Google contacts synced — no more duplicates or outdated records.
- Ensure every new lead, booking, or form submission is instantly reflected in Google Contacts.
- Create Google Groups that mirror your CRM segments for better targeting in Calendar and other Google services.
💡 Example Use Cases
Appointments → Contacts
When a new appointment is booked in HighLevel, create the contact in Google and add them to a “Consult Calls” group.
Forms → Contacts
A website lead form submission triggers a “Find or Create Contact” action in Google — updating if the lead exists, creating if not.
Notion → Contacts
- When a new record is added to your Notion onboarding database, a Google Contact is automatically created for the new client.
Dynamic Segmentation
- When a pipeline stage changes (e.g., “Won”), update the Google Contact and add them to a “Customers” group.
🔌 How to Connect
- Open the Workflow Builder and search for “Google Contacts” actions or triggers.
- Click Connect Now when prompted and log in with your Google account.
- Once connected, you’ll be able to add Google Contacts steps into your workflows.
- Alternatively, go to Settings → Integrations → Google Contacts to connect your account first.
⚠️ Notes & Details
Polling Interval:
Google Contacts triggers check for new contacts or groups every 5 minutes.- Works with any Google contacts or Google Workspace account.
- Contact grouping can be dynamic (e.g., based on tags or pipeline stages).
Support doc Here
