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Ad Manager

Google Ads: EU Political ads compliance section

šŸ‘€ Whatā€™s New?
Weā€™ve added a new
EU Political Ads section
in the
Google Ads
campaign builder flow, directly
under the Geographic Location
settings.
  • Advertisers are now required to declare whether their campaign includes
    European Union political ads
    .
  • A mandatory selection field (Yes/No) has been introduced.
  • A ā€œ
    Learn More
    ā€ link redirects users to Googleā€™s official policy guidelines.
šŸ‘· How It Works:
  1. While setting up a Google Ads campaign, navigate to the
    Audience Controls
    section.
  2. Under Geographic Location, you will now see the new
    EU Political Ads
    field.
image
  1. Choose one of the two options:
  • Yes
    - if your campaign contains EU political ads.
  • No
    - if your campaign does not contain EU political ads.
  1. This selection is mandatory before proceeding with campaign creation.
ā­ Why It Matters:
  • Ensures
    regulatory compliance
    with EU advertising laws.
  • Protects agencies and advertisers from potential
    ad disapprovals or account restrictions
    .
  • Aligns HighLevel Ad Manager with Googleā€™s latest campaign creation requirements.
  • Builds
    trust and transparency
    for political ad campaigns in the EU region.
šŸ“ Notes:
  1. This setting applies only to Google Ads campaigns.
  2. Campaigns without a declared option cannot proceed to publish.
  3. Compliance with political ad policies is essential for advertisers targeting audiences within the EU.