Effective 21st Feb,
SenderID and Opt-Language will automatically be linked to the workflow and campaign SMSs too
, previously it was applicable to the SMS sent via bulk action only.
Screenshot 2023-02-22 at 3
  • The consent for sending out communications cannot be bought and the only way is to take explicit consent from the user for the SMS campaigns and communications. The consent is taken by a specific entity, in our case sub-accounts that are the actual sender of these communications.
  • To comply with the messaging policies each of the initial messages sent out by the company to an end-user should have below two mandatory information, ie, Sender ID and opt-out Language:
  • SenderID:
    Every message you send must clearly identify you (the party that obtained the opt-in from the recipient) as the sender, except in follow-up messages of an ongoing conversation. We will additionally add the sender info: “Thanks, <Location Name>".
  • Opt-Out Language:
    The end user should have the capability to remove the consent at any time, so similar to the above each initial message should also have opt-out keywords like STOP, UNSUBSCRIBE, etc. We will additionally add the opt-out language: “Reply STOP to unsubscribe".
How can I customize the sender info and opt-out message❓
Go to Sub-account -> Settings -> Business Info -> General, where you can customize the sender info and opt-out message, below is the screenshot for reference:
Screenshot 2023-02-22 at 3
Screenshot 2023-02-22 at 3
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Note
: Not following the messaging policy can impact your SMS delivery adversely and can even lead to account restriction and suspension.
ℹ️ Explore more on the LC Phone System Messaging Policy here 👈