new
Ad Manager
Ad Manager - Carousel Ads
We’re excited to introduce Carousel ads for Ad Manager during the creation of any campaign. This was a sought after feature by most of our current users to enhance the content value of their ad campaigns.
👀 What’s New?
- In the Ad Content step of the campaign creation process, the existing media section is expanded with two options under the media type sub-section: Single and Carousel.
- Under Carousel, user has the ability to add multiple images or videos upto a limit of 10 per campaign.
- Each media added will have a separate headline and description specific to that image/video.
- The preview section will demonstrate the media added for the campaign and how will it appear as an advertisement.
- Under ‘Review and Publish’ section all the images or videos which are used for the campaign are shown in the ad content > media section.
👷 How It Works:
- During the campaign creation process, media upload used to be a single image or video, now we can have multiple media to be used within a campaign and a combination of both can be used.
- Click on Upload Media button for the media library to open up and the images/videos needed for the campaign can be multi selected and used in the campaign by clicking “Insert Files”.
- Each added image can be re-ordered in the same form as it’s expected ti be shown in the ad.
- Headlines for each uploaded image is a required field and proper validations are shown for each image if headline is missing.
- Details of each image can be seen on the review screen and based on the image selected on the left, image changes on the preview screen.
⭐ Why it Matters:
- Improved Engagement: Carousel ads can enhance user’s advertising strategy by making the ad content more engaging and effective.
- Increased Click-Through Rates: Users are often more likely to click on carousel ads since they can see more options at once, which can lead to higher click-through rates compared to single-image ads.
- Mobile-Friendly: The swipe-able format is well-suited for mobile users, who represent a significant portion of Facebook’s audience.
- Cost-Effective: By showcasing multiple products in one ad, you may reduce the overall cost per click (CPC) compared to running several individual ads.
Help Doc: