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Ad Manager

Ad Manager - Audience Segments for Google Ads

Summary of the Release
HighLevel Ad Manager now supports
Google Audience Segments
, enabling users to create, manage and target audiences directly within the platform. This release introduces end-to-end audience management; from
segment creation in ad manager settings
to
seamless integration within campaign builder
, ensuring better reach, personalization and campaign performance.
What’s New?
  1. “Audience Segments”
    tab under
    Ad Manager Settings > Google Ads
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  • Centralized section to
    create, view and manage all Google Ads audience segment
    types.
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Supports multiple segment types:
  • Customer Match
    : Upload or sync customer data lists.
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  • Website Visitors
    : Retarget site or landing page visitors.
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  • Interest Segments
    : Target users based on interests or search intent.
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  • Lookalike Segments
    : Expand reach to users similar to your existing audience.
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  1. Inline
    audience creation in campaign builder
In the
Intended Audience
section of the Google Ads campaign flow, users can now:
  • Select existing segments
    from the dropdown or
  • Create a New Audience Segment
    without leaving the builder.
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  • On selecting “
    Create a New Audience Segment
    ”, users can instantly choose between
    Customer Match
    and
    Website Visitors
    , mirroring the settings experience for faster workflow continuity.
  • This feature eliminates navigation friction and allows campaign-level audience setup in one unified flow.
  1. Enhanced targeting experience
  • Improved
    Intended Audience UI
    with dual tabs:
    Target Interests
    (Affinity/In-Market) and
    Audience Segments
    .
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  • Affinity and In-Market categories support expanded subcategories (e.g., Real Estate, Financial Services, Education).
How to Use?
  1. Go to
    Ad Manager Settings > Platform : Google Ads > Audience Segments
    .
  2. Click
    Create New Segment
    and choose from segment types (Customer Match, Website Visitors, Interest or Lookalike).
  3. Configure details (file upload, rules, membership duration, description, etc.) and save.
  4. During campaign creation, navigate to
    Intended Audience > Audience Segments
    , select from existing ones or click
    Create New Audience Segment
    to add one inline.
  5. Save and review your campaign to activate enhanced audience targeting.
Why This Feature?
  • Provides good level of
    parity
    with
    Google Ads’ audience ecosystem
    inside Ad Manager.
  • Removes friction between audience setup and campaign creation.
  • Boosts ad relevance, CTR and conversion rates
    through smart segmentation and high-intent targeting.
Help Article:
How to create and use audience targeting in Google Ad campaigns