GHL obviously does not understand how businesses actually would use custom objects for. Anyone who already is on another CRM and/or has data in a separate database would want to do bulk imports into GHL, not just contacts. This has been suggested more than a month ago and nothing is happening on that front...

Pallavi Kothari Agencies and companies with a lot of records need the ability to import CSV files for custom objects. This is a high priority item that handicaps custom objects as a feature until we have this ability.

Even though this hasn't been upvoted much, that doesn't matter. Being able to import database records is and will always be top priority for any CRM and database management software.

And the ability to create the association of the contact to the custom object.