[Workflow] Action: Split Test | Voters

[Workflow] Action: Split Test

in progress

Suresh Babu Sakthi

Even Split

splits between Path A and B till goal condition is met, then send to the winner path

Conditional Split

send to path A until the goal condition is met, then send to path B.

August 4, 2022

Divyam Bhadoria

Merged in a post:

A/B testing workflows

Yon Elosegui

It would be great to make a/b testing withing workflows.
For example: You create a workflow with all its steps (emails, sms...) that triggers when someone submits a form. But you want to test the same workflow with the same trigger with different steps or messages. And also the end having the possibility to check the stats to see wich workflow worked best, for example: if the conversion objective of the workflow was a lead to book an appointment the ability to check that would be great.
You could also check which workflow worked best in the pipeline by using some filters but the stats could also work great

January 25, 2026

Brahim Hamichan

This might be a little out of context.

But a more useful implementation would be split testing for funnel pages. Currently, there is that functionality, but it's not very useful as it only shows conversions if there's an opt-in form. It would be more useful if we could actually run tests by defining a goal (a funnel page). Once a variation reaches that goal, it gets +1 point for the variation, and we have a percentage of success to determine which is the winner. Currently, we don't have this capability.

Prasoon Dadhich

We have Split action with Random Split, the same can be used for Even Split. Conditional Split was de-prioritized as there was less usage for the Split action. Can you please share some examples which cant be achieved today and we will relook the new features for this action.

Billy Wood

This is such an important feature we need

Kennedy Email

This would be a stand out feature as i dont know another platform that offers this.

Steve Day

hi GHL! any news on the ETA for this - we can't move our evergreen event registration to GHL until we can split test in automations.
Marketing / Sales is all about split testing to incrementally improve - without it, we're just guessing! Please prioritise this essential feature.
thanks so much for all your amazing work!

Billy Wood

Steve Day Yes the GHL team need to look into this. The AI features sound great for newbies. But there's serious businesses using GHL that need basic functionality like this, rather than AI stuff we don't use.

Alex Varnals

Any updates on when A/B split tests will be available in Workflows?

abdo hainna

The ability to make changes inside split test after a contact go throw the automation

JK Jamal

500

Eden Brownlee

ETA on this? its apparently in progress?

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