As a HighLevel agency managing multiple sub-accounts, custom webhook actions have become a core part of how we build automations. We rely heavily on them to connect workflows with external systems — CRMs, ERPs, AI tools, internal APIs, and third-party platforms — that don't have native integrations.

The current restriction makes custom webhooks a premium feature, which significantly increases our operational costs as we scale. Every time we build a new workflow for a client, we're forced to account for this overhead — not because we're doing anything complex, but because webhooks are the foundational layer of modern automation.