Current Issue: Messages sent via the Conversations API experience 2-10+ minute delivery delays, making GHL unsuitable for real-time AI chatbot integrations despite having all the necessary features.
Impact on Business:
  1. Customers think chatbots are broken when responses take more than 5 minutes
  2. Poor user experience damages client brands and reduces conversion
  3. AI automation agencies cannot scale on GHL due to performance limitations
For example, we integrate Botpress with GHL for AI chatbots. Botpress at max would take less than 20 secs to produce a response, depending on the conditions needed to produce the response. However, in GHL, we must use a workflow to execute custom webhooks and custom coding. Every step in the workflow can cause 1-2 seconds delay.
We cannot combine Custom Webhook + Custom Code into single action. Cannot make API calls within webhook responses (synchronous pattern). We must use workflows even for simple message forwarding.
All the steps are causing a massive delay in response.
I really hope that this can be improved on GHL.