Meta Conversions API to Improve Event Match Quality Scores
A
Alex Serrano
HighLevel already lets us map Facebook Click ID in the Meta CAPI workflow action. Please extend this functionality so we can also map:
Browser ID (fbp)
External ID (external_id), using the HighLevel contact ID
Customer details, including email, phone, name, city, state, postcode and country
Event ID and Order ID
Conversion value and currency, including dynamic Opportunity Value when a deal is marked Won
Please handle the required formatting and hashing automatically.
Our Event Match Quality is currently 6.9/10, and we want the native mapping options needed to work toward 9.3/10, while accurately reporting sales values.
This would let us send the essential fields directly from workflows without custom webhooks or third-party tools.
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