M
Marc Langeder
The Meta Ads widgets in Dashboards cover everything that happens on the ad itself: impressions, reach, spend, CPM, and clicks on the ad. What is missing is the step after that: how many people actually clicked through to the website.
These three metrics are not available anywhere in Dashboards or Custom Metrics:
  • Link Clicks
  • CTR (Link)
  • Cost per Link Click
The existing “Meta ad clicks”, “Average CPC” and “CTR” are based on Meta’s “Clicks (All)”, which also counts likes, comments and profile taps. So they do not answer the question every client asks: how many people landed on the website, and what did one visitor cost?
I know HighLevel can track landing page views when the page is hosted in HighLevel. But if the website runs on another platform, there is no page data in HighLevel at all. Then Link Clicks is the only way to see how much traffic the ads really sent to the site, and the only way to calculate the landing page conversion rate (Link Clicks → Leads). Today we have to open Ads Manager for that.
Meta already delivers these three values in the same API response HighLevel uses for Spend, Impressions and Clicks. Please add them to the Meta widget library and to Custom Metrics, with the same date and campaign filters. Without them the current click metrics are of very little use for reporting.
Thanks!